SOURCE: Slide-Lok

February 13, 2008 11:28 ET

Slide-Lok Activates NASCAR License With Product Launch at the Daytona 500

Slide-Lok, the Perennial Leader in the Garage Interiors Market, Will Launch Its Much Anticipated Racing Garage Series During the 50th Anniversary of the Daytona 500

PHOENIX, AZ--(Marketwire - February 13, 2008) - After several months of build-up and anticipation, Slide-Lok will officially launch its new Racing Garage product line, featuring the numbers, colors and signature logos of today's top race car drivers, further extending Slide-Lok's leadership in the markets for garage cabinets, garage floor coatings and closet systems.

To commemorate the product launch, Slide-Lok and the American Automobile Association, AAA, are joining forces at the Daytona 500 to provide race fans with a chance to win a $10,000 Garage Makeover. The makeover will feature a specially branded garage cabinet system featuring both Slide-Lok's Daytona 500 50th Anniversary Edition Racing Garage and Slide-Lok's #6 AAA David Ragan Racing Garage. Included in the prize package is Slide-Lok's new Metal Storage Chest along with up to 500 square feet of Slide-Lok's revolutionary one-day garage floor coating system. The garage floor will be highlighted by an inlay featuring the garage makeover winner's choice of either a Daytona 500 50th anniversary edition logo or the #6 AAA David Ragan logo, which will be embedded into the floor. Slide-Lok offers its Racing Garage in many variants featuring today's top race car drivers, but this one-of-a-kind system featuring both sets of markings in a single Racing Garage package will not be available for retail sale and can only be obtained through entry at the AAA display at the Daytona 500.

Slide-Lok's much anticipated Racing Garage will showcase the names, numbers, color schemes, and signature logos of the top drivers who participate in the NASCAR Sprint Cup Series and are incorporated into Slide-Lok's patented, plywood garage cabinets, Slat-Wall systems and inlaid into Slide-Lok's garage floor coating.

Coinciding with this year's Daytona 500, Slide-Lok will also produce a limited edition, Daytona 500 50th anniversary edition Racing Garage to celebrate the 50th anniversary of The Great American Race. Race fans will be able to relive this historic event time and time again with Slide-Lok's Racing Garage that commemorates the 50th Anniversary of the Daytona 500.

Slide-Lok's Racing Garage is now available through the largest dealer network in the industry which encompasses more than 150 dealers across the U.S. and Canada. Racing fans can now view Slide-Lok's Racing Garage, find the nearest Slide-Lok dealer, and buy online by visiting Slide-Lok on the web at www.slide-lok.com.

Brian Strayer, president of Slide-Lok, stated, "Racing fans are going to love our new Racing Garage. What better way to show your enthusiasm than by bringing home your favorite driver and turning your garage into something that reflects your passion for this great sport." Slide-Lok marketing director, Jason Jantzen, added, "We are very pleased to be able to conduct our official product launch in conjunction with AAA during the 50th anniversary of the Daytona 500."

For more information on Slide-Lok garage cabinets, garage floor coating systems, garage storage and their patented, innovative design advantages, contact Slide-Lok directly at 800-835-1759 or visit them on the web at www.slide-lok.com.

About Slide-Lok:

Slide-Lok is an industry leader in the fast growing garage and overall home organization market with over 30 years experience in producing high quality, durable cabinetry and Slat-Wall storage systems. Slide-Lok's garage cabinets utilize a patented dovetail design, plywood construction, adjustable 6-way hinges, and Thermofuse doors -- making Slide-Lok the quality leader. Slide-Lok's garage flooring system features a 1 day all weather install and is 4x stronger than epoxy; and Slide-Lok's closet line features dovetail construction, fast order to install time, and the quality and esthetics consumers have come to expect from Slide-Lok. Slide-Lok is proud to be an officially licensed product of NASCAR in conjunction with the top NASCAR Sprint Cup Series drivers. Slide-Lok's garage cabinets are also featured on BobVila.com.