SOURCE: SingleFeed

October 22, 2007 08:00 ET

SingleFeed Named Google Product Search Partner

PALO ALTO, CA--(Marketwire - October 22, 2007) - SingleFeed (www.singlefeed.com), an affordable, self-service data feed optimization company, is pleased to be approved as a Google Product Search™ Partner. SingleFeed submits high quality data feeds for its merchants, positioning them to achieve better results on the shopping engines. Being selected as a Google Product Search Partner establishes SingleFeed as a leading provider of data feed submission, data feed management, and data feed optimization services.

Brian Smith, Founder and CEO of SingleFeed, commented, "Being selected as a Google Product Search Partner is an exciting achievement for our company. The SingleFeed team has been hard at work helping merchants submit the best feeds possible to Google Product Search as well as the other leading shopping engines. At SingleFeed, we don't just want to submit basic Google Product Search feeds, we strive to work with our merchants to optimize their product titles and descriptions as well as other important product attributes. We will continue to work with Google to ensure that we're not just meeting the expectations of Google Product Search, but constantly testing out new optimization strategies to help all merchants perform better on Product Search."

SingleFeed's inclusion as a Google Product Search Partner comes at a critical time for merchants as the holiday shopping season is right around the corner. While there are many online marketing channels for merchants to test, Google Product Search is one of the most effective, but least utilized marketing channels. With the assistance of SingleFeed, merchants can properly list their products in Google Product Search and be visible in areas of Google.com search results that display structured product data.

There are many automated tools for submitting to Google Product Search, but SingleFeed goes above and beyond most data feed management tools because the company encourages its clients to test data feed optimization (DFO) strategies and requires that its merchants fill out optional product attributes that it has identified as crucial for improved placement. With every new merchant SingleFeed works with, the company gains more knowledge of how Google Product Search ranks its merchants and shares that knowledge with all SingleFeed clients. This information is distributed for free on the SingleFeed blog and on the data feed optimization blog LoveYourFeed.com (www.loveyourfeed.com).

About SingleFeed

SingleFeed is an affordable self-service data feed optimization (DFO) company which helps online retailers succeed on the shopping engines. Submitting a properly optimized data feed to multiple shopping engines on a daily basis can be difficult for any merchant. SingleFeed simplifies the data feed creation, management, and submission process while encouraging merchants to test data feed optimization strategies. SingleFeed works with 10 shopping engines: Shopzilla, Shopping.com, Yahoo! Shopping, PriceGrabber, NexTag, Pronto, Google Product Search, TheFind, Become, and Smarter. The company was founded by shopping engine Analyst, Brian Smith, who writes the blog ComparisonEngines.com (www.comparisonengines.com).

Google and Google Product Search are trademarks of Google Inc. in the United States and/or other countries. Other trademarks are the property of their respective owners.