November 10, 2010 10:38 ET
ShortForm Brings New Entertainment Experience to the Web With User-Curated Video Channels
New Model Poised to Redefine Video Monetization
SAN FRANCISCO, CA--(Marketwire - November 10, 2010) - ShortForm, the website that brings you short video clips from anywhere on the web in a continuous stream, unveiled a new entertainment experience today at NewTeeVee Live. With an active VJ community curating continuous channels featuring clips from YouTube, Digg, Facebook, and other social sites, ShortForm makes it easy for visitors to lean back and enjoy an endless stream of short video clips -- similar to the TV viewing experience. ShortForm launches its new online experience at www.shortform.com (formerly shortform.tv), with plans for new screens and platforms on the company's roadmap.
This model disrupts the video advertising model by engaging viewers for longer periods of time. ShortForm VJs curate continuous channels of their favorite videos, and share them through the ShortForm channel guide, and via social channels like Facebook and Twitter. ShortForm VJs also curate channels around specific topics like pets, travel, or food. VJs surface content that was previously hard to find, or buried, and engage viewers by creating a continuous video stream that keeps them watching.
ShortForm brought in Stewart J. Bonn this past summer as VP of Product to drive development of the platform with emphasis on an excellent user experience. Bonn is an interactive entertainment product veteran who joined Electronic Arts in 1983 as one of the first employees, and produced many of Electronic Arts' most successful titles during his 12 years there. Bonn's role as head of product will be instrumental as ShortForm continues to innovate, and moves its platform beyond the web to additional screens.
"We're thrilled to launch today at NewTeeVee Live, and we're excited about the future of video and our opportunity to innovate," said Nader Ghaffari, CEO, ShortForm. "We learned a lot during our beta period about how people want to consume video, and express themselves as VJs of their own channels. By giving people simple tools to curate their own video channels, our VJs are engaging their audience in a new way, and creating a disruptive new model for advertisers."
"We love this model as a new way to monetize video," said Andrew Reis, Managing Partner of Reis Media and Co-Founder of video add network Tremor Media. "By integrating advertising messages interstitially into channels that spotlight a specific type of content, we maximize our ability to reach a captive, highly targeted audience. And with people kicking back for a half hour at a time, it introduces a model that's a lot like TV, but easier to measure because it's happening online."
ShortForm recently announced data from its beta that supports the company's vision: ShortForm's growing directory of user-curated channels helped drive over 250,000 visitors to ShortForm.com, with returning visitors regularly watching for 10-30 minutes per session. This data underscores the passionate consumer demand for short videos mixed and curated into channels that tell unique stories.
For more information, and to start viewing and curating ShortForm channels, visit www.shortform.com.
ShortForm is a new entertainment medium that brings you the best short video clips from anywhere on the web in a continuous stream through channels curated by a community of VJs, each telling their own unique story. The company was founded in 2009 and is based in San Francisco. ShortForm is funded by NetService Ventures Group and The Individuals' Venture Fund.