OAKLAND, CA--(Marketwire - March 14, 2009) - PR and marketing professionals who want to learn how to get consumer products, messages or emerging brands in front of American women in today's hotly competitive marketplace will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Winning More Ink in Top Women's Magazines: Journalists Share Recession-Busting Hot Topics, Advanced Pitching Tips and Best PR Practices for Reaching Millions of Readers." Attendees will walk away with exclusive relationship-building tips, and enjoy a behind-the-scenes look into the best PR practices and techniques to boost hit rates in this category's glossiest pages and most widely browsed websites.

This exclusive, dial-in PR University audio conference takes place on Thursday, March 26th, at 1PM EDT (noon CDT, 11AM MDT, 10AM PDT). The panel includes some of the nation's top journalists in women's media:

-- Jeanine Detz, Senior Editor, Shape (circ. 1,633,442)

-- Lea Goldman, Features Editor, Marie Claire (circ. 956,303)

-- Stephanie Emma Pfeffer, Associate Editor, Family Circle (circ. 3,953,651)

-- Nancy Minikes, Research Editor, Woman's World (circ. 1,423,743)

This 90-minute interactive call will give public relations professionals actionable tips on how to grab the attention of editorial gatekeepers at the most influential titles in this space, what they are covering in the months ahead -- and what editorial hot buttons to hit when pitching them (and their competition). It will also address the state of women's magazines today -- plus how new media is changing coverage and providing exciting (and often overlooked) PR opportunities. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

-- Targeting Essentials: How each of these titles differs in its approach -- and audience -- and how you should customize your pitch to each

-- Editorial Hot Buttons: What angles and story pegs best entice editorial gatekeepers at top women's media in uncertain economic times -- and how to make sure your pitches include these critical hooks, angles and pegs

-- Best Targets: Websites, broadcast teasers, feature wells, front-of-the book pages and even calendar items -- the editorial opportunities most receptive to PR input

-- How Web 2.0, blogs, the referral culture (think Yelp) and word-of-mom trends impact what and how traditional media cover women's issues and products -- and how PR can reach women consumers directly using these same tools

-- Writing Checklist: How to structure press materials for optimal impact and readability

-- Pitching Faux Pas to Avoid: The words and phrases you must banish from your pitching repertoire immediately

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several points during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.