SOURCE: SearchHelp, Inc.
SearchHelp Appoints New Chief Executive Officer and Chairman of the Board
New Management to Drive Its Unique Teen Market Intelligence Product -- Pulse
SYOSSET, NY--(Marketwire - February 10, 2009) - SearchHelp, Inc. (
According to Peter Sealey, CEO and founder of The Sausalito Group, Inc. and former Chief Marketing Officer of The Coca-Cola Company, "The new Pulse will provide a whole new level of intelligence to marketing decision making managers." In time, Mr. Sealey believes that Pulse will become as essential to marketers as Facebook is to consumers.
For decades, teen marketers have had to rely on data crafted and interpreted by research professionals. This data was often compromised by the views of the researchers and colored by what teenagers thought marketers wanted to hear. Invariably, it lacked real time availability and key insights into what young consumers really feel and think about the things that are truly meaningful to them in everyday life.
"Pulse has the capability to help change the way marketers make real time decisions in a market environment that demands it," said Jeffrey Greene, former Chairman of Citicorp Information Management Services. "Marketing decisions will no longer need to rely on speculation, second-guessing and historical information. Pulse will allow decisions to be based on real, up-to-the-minute information that enables marketers to not only save money, but to make better-informed decisions," continued Mr. Greene.
The Pulse is finalizing its alpha test with the help of a number of Fortune 500 marketing decision makers. The Company plans to have a beta version of Pulse available to convert its alpha users in a few weeks and will move to a full commercial version shortly thereafter. Pulse provides pure, unfiltered data, accessible in real time and provides true insight into the buying patterns of teenage consumers. Teens drive $750 Billion in annual buying power. With Pulse, thousands of marketing decision makers no longer have to speculate on what teens are really saying about products in 26 key categories.
Jeffrey Greene spent the last 30 years as a CEO/COO starting, restarting and rehabilitating businesses in banking, technology, entertainment and most recently the wireless space. Greene started down this path after serving as the Chairman of Citicorp Information Management Services, which was one of the largest resellers of marketing intelligence to the packaged goods industry. He later became the President of Island Trading Company, the owner of 74 entertainment properties including Island Records. As President of the Pharmacy Fund, a major "factor" of third party pharmacy receivables, he raised over $2 Billion in the securitized asset backed securities market while reselling pharmaceutical information to the key manufacturers.
Peter Sealey is CEO and founder of The Sausalito Group, Inc., a diversified management consulting firm based in Sausalito, CA offering capabilities in business and marketing strategy, brand identity, market research, advertising services, business development, and expert witness testimony. Peter held numerous positions at the Coca-Cola Company and became its first Chief Marketing Officer in 1990.
In addition, Mr. Sealey has served as a management consultant for numerous leading firms including VeriSign, The General Motors Corporation, The Coca-Cola Company, Sony New Technologies, Inc., the Anheuser-Busch Company, Visa U.S.A., United Parcel Service, ImproveNet, Johnson & Johnson, Hewlett-Packard, The Eastman Kodak Company, and Nokia. He serves, or has served, on the Boards of Advisors of Intent MediaWorks, Facebook.com, Veoh Networks, Log Savvy, Inc., DiStreams, Inc., HomeGain.com, Space.com, AgentWare, Learning Framework, NetOyster, Zinio & eVoice.com. He is a special partner in DigaComm Ventures, LLC.
About SearchHelp:
SearchHelp, Inc. offers technology to corporations, within various verticals, to help management analyze real time, natural language expressions and measure sentiment and behavior in digital content, such as blogs, forums, emails, instant messaging and mobile text. The Company also develops software services committed to real-time online protection and family safety.
Safe Harbor Statement:
Statements in this press release or in other SearchHelp communications may relate to future events or SearchHelp's future performance. Such statements are forward-looking statements and are based on present information SearchHelp has related to its existing business circumstances. Investors are cautioned that such forward-looking statements are subject to inherent risks and that actual results may differ materially from such forward-looking statements. Further, investors are cautioned that SearchHelp does not assume any obligation to update forward-looking statements based on unanticipated events or changed expectations. SearchHelp makes such forward-looking statements under the provisions of the "safe harbor" section of the Private Securities Litigation Reform Act of 1995. There can be no assurance that the Company will have any revenue from its Pulse product.
