SalesQuest Leverages Twitter as a Customer Communications Platform
LAWRENCE, MA--(Marketwire - May 11, 2009) - SalesQuest announced today that it has expanded its corporate communications strategy to include Twitter.com as another platform to communicate directly with customers and prospects. SalesQuest's CRUSH Report analysts will be using Twitter.com to communicate with customers, prospects, build brand awareness, and to continue to establish SalesQuest as a thought leader in the Fortune 1000 sales intelligence marketplace. SalesQuest's followers on Twitter.com/salesquest will gain valuable insight to what CRUSH Report analysts are accomplishing on a daily basis. SalesQuest's CRUSH Report analysts are tweeting about actionable sales trigger events like organizational changes, security breaches, active technology projects, new data center openings, mergers and acquisitions, and key decision maker changes within the Fortune 1000 and Global 500 companies.
In addition, SalesQuest's customers will have a direct line of communication to CRUSH analysts in order to:
-- ask questions about CRUSH Reports and CRUSH Alerts,
-- provide feedback on the searchable CRUSH Update Online platform, and
-- make direct requests for new products and services.
SalesQuest will be using Twitter in combination with the SalesQuest blog to communicate about relevant sales and marketing related topics on the Fortune 1000 and Global 500. Tim Davenport, SalesQuest's social media guru, said, "SalesQuest is constantly looking for new ways to build relationships and better serve our customers. Twitter will allow us to communicate about what our CRUSH Research Teams are working on in real-time. By following us on Twitter, our customers will know what CRUSH reports are being updated, when new CRUSH reports are built and added to the platform and we'll notify them of important sales trigger events happening in the Fortune 1000 and Global 500. We believe Twitter is quickly becoming an essential channel for providing our customers with the real time info they need."
About SalesQuest:
SalesQuest's CRUSH Reports are deep dive profile reports on Fortune 1000 and Global 500 companies that feature IT architectures, strategies, org charts, contact info, and insights to budgets, projects, and initiatives. Together with CRUSH Alerts, an email based sales trigger alert tool to track prospects, customers, and competitors, CRUSH Reports deliver accurate, up-to-date, complete and timely Fortune 1000 account intelligence for high tech sales reps. SalesQuest helps their customers eliminate research time, accelerate sales cycles and make an immediate positive impact on their sales revenues.


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