SOURCE: RockYou

 

RockYou Ads Video Network

RockYou Ads Video Network

REDWOOD CITY, CA--(Marketwire - February 3, 2009) - RockYou, empowering advertisers to socialize their brands, today announced a line-up of performance driven brand advertising offerings through the RockYou Ads Network. These new formats include cross platform video distribution through IAB standard viral video units as well as Application Takeovers and innovative targeting capabilities within social networks.

The RockYou Ads Network provides customized application-based branding and advertising campaigns that directly engage users. Its campaigns are distributed thoughout every major social networking platform, most notably Facebook and MySpace, providing advertisers a ubiquitous social media presence with some of the industry's strongest performance and engagement metrics. No one in the industry can support the level of customization, cross network and cross platform integration that the RockYou Ads Network currently offers.

RockYou -- Socialize Your Brand.

RockYou is the only social application developer that also hosts an industry leading social ad network -- RockYou Ads. With over 130M worldwide users and 18B page views per month, advertisers can reach this audience through customized, integrated advertising and promotional programs. RockYou Ads differs from traditional social media advertising in its approach and execution. Our core success metrics for our advertisers focus on leveraging three unique RockYou assets.

--  Cross Platform Video Distribution. With advertisers seeing the value
    in rich video content to drive brand engagement, they need a centralized
    solution that allows distribution though multiple social platforms. RockYou
    Ads' viral video distribution is unparalled in its reach and allows for a
    centralized cross platform program that reaches users in MySpace, Facebook
    and YouTube. We can deliver as many as 10 million video views per day in
    IAB standard ad units.
--  Application Integration. Advertisers find application integration
    within social media a contextually relevant way to drive brand engagement
    metrics and overall campaign performance. Whether integrating to a game,
    creating a social quiz or through applications that facilitate self
    expression, using social applications advertisers reach highly targeted
    audiences in a fun way that drives click through rates and awareness
    substantially higher than traditional social advertising.
--  Innovative Targeting. Advertisers have long since wondered how to get
    performance from social media commensurate with display ads on the
    traditional internet. With RockYou's ability to segment its massive user
    base into discreet audiences we are developing industry leading targeting
    programs. Whether leveraging profile information, behavioral targeting or
    traditional household demographic and income information, RockYou brings
    performance to brand campaigns for non-traditional social media advertisers
    such as automotive manufacturers, travel organizations and consumer
    packaged goods advertisers.
    

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Ro Choy, Senior Vice President Business & Ad Operations, "RockYou understands the difficulty that advertisers face as they try to justify ad buys on social networks. We've worked hard to create performance driven programs that expand our offering and address the pain points, alleviate confusion and support features missing from existing social marketing and advertising packages. RockYou helps advertisers learn how to socialize their brand by providing a one-stop shop that fulfills all their ad buy and campaign demands across all the major social networks."

About RockYou

RockYou is the only application distributor and developer empowering advertisers to socialize their brands through its ad network. Founded in 2006, we are one the fastest growing companies in internet history. The RockYou Ads Network evolved as we recognized the value in bringing to partner publishers our expertise in the development and monetization of social networking's most viral and visible social applications. This ability led to the industry's largest application-based ad network that serves over 18B PVs/month and reaches over 130M unique users on Facebook, MySpace, Bebo, Hi5 and Friendster.

Headquartered in Redwood City, California, RockYou is funded by DCM, Lightspeed Venture Partners, Partech International and Sequoia Capital, SK Telecom Ventures and Softbank. For more information about RockYou, please visit http://rockyou.com/corp/about.php

To learn more about RockYou Ads, please visit http://rockyouads.com

Access RockYouSuperBlog at http://blog.rockyouads.com