High Growth Reported for the Make-up - UK - August 2008
LONDON, UNITED KINGDOM--(Marketwire - Oct. 9, 2008) - Reportlinker.com announces that a new market research report related to the Cosmetics industry is available in its catalogue.
http://www.reportlinker.com/p096338/Make-up---UK---August-2008.html
About this report
For most women, make-up is an essential beauty requirement, especially lipstick and mascara. Few would give up these items when times get tough, ensuring good sales of the category, even in the current uncertain climate, with sales at Pounds Sterling 1.2 billion.
Fashion, not celebrity, is a key driver within the make-up market, ensuring a constant flow of new product and shade launches.
Yet most women are relatively unadventurous - more than half stick to the products and shades they know suit them best.
Key report themes:
- Trends in make-up are not influenced by celebrities. Fashion is a greater influence.
- Beauty experts are becoming the 'new celebrities' as more brands look to professional make-up artists to endorse their products.
- Focus on innovation in key market sectors, including mascara.
- How education can help to stimulate sales of make-up.
- Emergence of mineral make-up as a key trend.
If you want more details about this particular report, please contact the Mintel information team on +1 312-932-0400 in the U.S., +44 028-90-241-849 in Northern Ireland, +353 048-90-241-849 in the Republic of Ireland or +44 (0)20-7606-6000 in the UK and the rest of the world, or email info@mintel.com.
Contents Issues in the Market Key themes Definitions Market in Brief The essential nature of make-up Opportunities by age Strong NPD Distribution changes Future Internal Market Environment Key points Attitudes towards appearance Figure 1: Attitudes towards personal appearance, 2005-07 Celebrity not an influence Figure 2: Value sales index of women's magazines (UK), 2006-08 Fashion flashback Education and innovation to attract non-users Complaints influence formulation Figure 3: Trends in complaints amongst women, 2005-07 Broader Market Environment Key points Silver, the colour of the future Figure 4: Structure of the UK female population, by age, 2003-13 Working women Figure 5: Working status of women, 2003-07 Ethnic population Figure 6: UK ethnic population, 2003-13 Legislation Competitive Context Key points Skincare/self-tanners - a replacement for make-up? Multi-purpose products Strengths and Weaknesses in the Market Strengths Weaknesses Market Size and Forecast Key points Figure 12: UK retail value sales of make-up, 2003-13 Fashion alert Niche versus mainstream Experts are the new celebrities Spend per head Figure 13: UK annual spend on make-up per capita (women aged 16+), 2003-08 The future of the market Factors used in the forecast Segment Performance Key points Figure 14: UK retail value sales of make-up, by category, 2003-08 Figure 15: UK retail value sales of make-up, by category, 2008-13 Adding functionality Product segmentation Figure 16: UK retail value sales of make-up products, by sub-category, 2006-08 Facing it Figure 17: Average spend per heard on make-up products, by sub-category, 2008 Eyeing up new technology Getting lippy Nails going a little rusty Market Share Key points Mass make-up brand shares Figure 18: Manufacturers' value shares in mass make-up, 2006-08 Premium Figure 19: Manufacturers' shares in premium make-up, 2006-08 Companies and Products Brand map Boots L'Oreal L'Oreal Paris Maybelline New York Lancome Coty Inc Rimmel Avon Procter & Gamble Max Factor Revlon Estee Lauder Companies Estee Lauder Clinique Other Estee Lauder brands Bourjois Other brands Brand Communication and Promotion Key points Promoting the new Figure 35: Main monitored media above-the-line spend on make-up, 2004-08 Massaging the truth L'Oreal eyes up the number-one spot Figure 36: Above-the-line spend on make-up, by advertiser, 2006-08 Magazines the main media Figure 37: Advertising of make-up by media type, 2008 Product focus makes for copycat advertising Glamour and the catwalk Youth is highly prized Channels to Market Key points Boots leads the market Figure 38: Retail value sales of make-up by outlet type, 2006-08 Boots Department stores Superdrug Grocers Online Make-up Use amongst European Women Key points Attitudes towards appearance Figure 39: Attitudes towards appearance and cosmetics, by country, 2007 Use of make-up Figure 40: Percentage point change in women using make-up, by category and by country, 2003-07 Consumer Usage and Purchase of Make-up Key points Usage Trends in use Figure 41: Penetration and frequency of using make-up, GB, 2005-07 Frequency of use Lipstick is a girl's best friend Cracks in the foundations How to handle the over-65s Purchase Self-service success Figure 42: Agreement with "when shopping for make up, I always like advice from shop staff", October 2007 Men and Make-up Key points Market drivers The changing roles of men Generation gap Figure 43: Structure of the male UK population, by age, 2003-13 Men's attitudes towards make-up Figure 44: Men's attitudes to wearing make-up, July 2008 Younger men more open minded Camouflage and confidence New product development The future of men's make-up Reasons to Wear Make-up Key points Confidence boost Figure 45: Reasons to wear make-up, February 2008 Polarising attitudes by age Regional differences Working status Appendix Consumer research GfK NOP education level ACORN Advertising data Abbreviations Appendix: Usage and Purchase of Make-up Demographics by skin complaint Figure 59: Skin complaints amongst women, by demographic sub-group, 2007 Volume Importance Index Penetration of foundation Figure 60: Penetration and frequency of foundation usage, GB, 2007 Penetration of blushers and highlighters Figure 61: Penetration and frequency of blushers and highlighters usage, GB, 2007 Penetration of lipstick/lipgloss Figure 62: Penetration and frequency of lipstick/lipgloss usage, GB, 2007 Penetration of eye make-up Figure 63: Penetration and frequency of eye make-up usage, GB, 2007 Penetration of nail varnish Figure 64: Penetration and frequency of nail varnish usage, GB, 2007 Appendix: Men and Make-up Figure 65: Men's attitudes towards make-up, by age, July 2008 Appendix: Reasons to Wear Make-up Figure 66: Reasons to wear make-up, by demographic sub-group, February 2008
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