LONDON, UNITED KINGDOM--(Marketwire - Sept. 4, 2008) - Reportlinker.com announces that a new market research report related to the Broadband industry is available in its catalogue.

Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content

http://www.reportlinker.com/p091995/Mobile-Football-Content-2008-2013-Strategies-And-Tactics-For-Engaging-Supporters-Through-Mobile-Content.html

With the UEFA Euro 2008 tournament now upon us, is this really the time for football to shine as the premium source of mobile content? Football is a huge business, followed by billions of people around the world. The FIFA World Cup 2006 was watched by a cumulative audience of 5.9 billion viewers in 200 different countries. With the European Union announcing in March 2008 that the UEFA Euro 2008 tournament would be a showcase for the mobile TV standard DVB-H, now is the time to kick-off your plans for making the most from soccer-related content. Football clubs, leagues and organisations are all seeking new methods of obtaining revenue, and mobile content is definitely a way to capitalise on that. But what are the best strategies?

The latest edition of visiongain's reports to look into the subject of football as mobile content, Mobile Football Content 2008-2013: Strategies and tactics for engaging supporters through mobile content, investigates the strategies of leading teams in the field and how they are trying to generate additional revenues from subscribers through the mobile channel.

Football fans are keen to follow their chosen club or national side as closely as possible, purchasing a range of services and products to show their allegiance. Consequently mobile products and services can play an integral part. Many fans are unable to observe their favourite team as much as they would like to due to geographical or financial reasons. Mobile services therefore allow fans to keep up-to-date with the team, league or competition of their choosing. In parts of Asia for example, mobile phones are more commonplace than televisions and computers, thus it is more fruitful for organisations to provide football services through mobile. In the battle to increase global and local supporter and customer bases the mobile channel will play a key part. You need to make sure that you are using it to its greatest effect. This report will detail successful strategies for this.

This latest report provides valuable information for operators, content distributors and manufacturers as well as clubs, leagues and associations. Can you afford to let rival clubs or operators gain an advantage over you, by not taking action? Order this report today to avoid getting left behind or losing out on revenue.

Also, organisations involved in other sports should read this report, to see what lessons can be taken from football's example. How can your sport adopt a similar model to that of football? How can your sport compete with football's global audience?

Reading this report will provide you with the following information:

- What services are available in mobile football? Which are the most profitable?

- Who are the main players in mobile football?

- What mobile services and strategies do the large clubs and brands have available?

- How can smaller clubs and brands compete with the larger ones?

- How does football compare to other sports on mobile? Can football learn any lessons or vice versa?

- At what point does a mobile offering make sense?

Who needs to buy this report?

- Football clubs

- Football leagues and organisations

- Mobile operators

- Manufacturers

- Content providers

- Content distributors

- Broadcasters

Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

1. Introduction 

Chart 1.1: Seasons 1996/97 and 2006/07 Comparison 
Chart 1.2: Deloitte Football Money League Top 10 Teams 2006/2007 Season 
1.1 Broadcasting 
Table 1.1: Football Top 5 Country Broadcasting Deals 
1.2 Success of World Cup 2006? 
1.3 Sport Attracts Worldwide Audiences 
Table 1.2: Recent Sport Events Audiences 
1.4 Focus of the Report 

2. Types of Mobile Content 
2.1 SMS Text Alerts 
Chart 2.1: SMS Usage in the UK, 1999-2013 
2.2 SMS Ticket Alerts 
2.3 MMS 
2.4 Video Highlights 
Chart 2.2: World Video Phone Usage, 2008-2013 
2.5 Mobile TV 
2.6 Ringtones 
2.7 WAP Sites 
2.8 Commentary 
Figure 2.1: Premierscores Services 
Figure 2.2: Premierscores Match Commentary 1 Figure 2.3: Premierscores
            Match Commentary 2 
2.9 Radio 
2.10 Games 
2.11 Animation 
2.12 Wallpapers 
2.13 Screensavers 
2.14 Betting 
2.15 Football Services Overview 

3. Markets Around the World 
Table 3.1: Worldwide Traffic to Football Sites by Unique Visitors
           (000s): March 2007 
Table 3.2: Attendances in Different Leagues 
3.1 English Premier League 
Figure 3.1: Where England's Big Four Teams Spent Pre Season 2007 
Chart 3.1: English Football Clubs in the Deloitte Football Money League
           Top 20, 2008 
3.1.1 Sky 
Table 3.3: Top 10, Premier League Prize Money Earners, 2006/07 
3.1.2 24-7 Football 
Table 3.4: Summary of Sky 24-7 Football 
3.2 Spanish La Liga 
Chart 3.2: Spanish Football Clubs in the Deloitte Football Money League
           Top 20, 2008 
3.2.1 Marca 
3.2.2 The Spanish LFP 
3.2.3 Mobile Experiment 
Chart 3.3: Steaua Bucharest v Sevilla Viewing Figures 
3.3 Italian Serie A 
Chart 3.4: Italian Football Clubs in the Deloitte Football Money League
           Top 20, 2008 
3.3.1 The Significance of Broadcasting 
3.3.2 Juventus 
Table 3.4: Italian Team Revenue Breakdown 
3.3.3 Mobile TV 
Table 3.5: Teams covered by 3 Italia 
3.3.4 Mobile TV Evolution 
3.3.5 Mobile and Stay Away Fans 
3.4 German Bundesliga 
Chart 3.5: German Football Clubs in the Deloitte Football Money League
           Top 20, 2008 
3.5 UEFA Euro 2008 
Table 3.6: Countries that are making plans to launch DVB-H 
3.6 Other Markets 
3.6.1 China 
Table 3.7: Sohu.com Premiership Rights Teams 
3.6.2 Japan 
3.6.3 North America 
3.6.3.1 Verizon 
3.6.4 Central and Eastern Europe 
Table 3.8: AMI Agency Territories Covered 
3.6.5 Australia 
3.6.7 Latin America 
3.7 Football Markets Overview 
Table 3.9: Countries hampered by UEFA Article 48. 

4. Action Taken by Clubs and Organisations 
4.1 Manchester United 
Table 4.1: MU Mobile Match and News Alert Services 
4.1.1 Jump Games 
Table 4.2: Networks who offer Jump Games Services 
Figure 4.1: Manchester United Word IT 
4.2 Chelsea FC 
4.3 FC Barcelona and Real Madrid 
4.4 Arsenal FC 
4.4.1 O2 
4.4.2 LG 
Figure 4.2: LG being advertised at the Emirates Stadium 
4.5 LED Advertising 
4.6 Football Club Advertising 
Table 4.3: Mobile Sponsors in Football 
4.7 AnimationFC 
Table 4.4: Features of Bango Target 
Figure 4.3: Screenshot of an AnimationFC Character 
4.8 Premier Icons 
Table 4.5: Football Teams working with Premier Icons 
4.9 Perform Group 
Table 4.6: Omnisport.tv Details 
4.10 Bright AI 
Table 4.7: Bright AI Clients 
Figure 4.4: Screenshots of Arsenal FC Bright AI Content 
4.10.1 Boximo 
Figure 4.5: Screenshots of Tottenham Hotspur Uncovered Game 
4.10.2 Tottenham Hotspur FC Case Study 
4.11 Individual Clubs and Organisations Overview 

5. Operators and Distributors 
5.1 Orange 
5.1.1 Orange in the UK 
5.1.1.1 Setanta 
5.1.1.2 Frank TV 
5.1.2 Orange in France 
5.2 T-Mobile 
5.2.1 Kicker and Danger 
5.3 TeliaSonera 
5.4 Vodafone 
5.4.1 Vodafone and the Champions League 
5.4.2 Vodafone Germany 
5.4.2.1 Ikivo 
Figure 5.1: Vodafone Bundesliga Player 
5.5 Infomedia Services 
5.6 Ericsson 
5.7 Sony Ericsson 
5.8 Kentaro 
Table 5.1: Teams and Organisations covered by Kentaro 
5.9 Genara Mobile 
Table 5.2: Genara Mobile Customers 
5.10 Nimbus 
Table 5.3: Countries covered by Nimbus English Premier League Deal 
5.11 PA Sports 
Table 5.4: Companies working with PA Sports 
5.11.1 PA SportEV 
5.12 TWI 
Table 5.5: Sports Clubs, Associations and Individuals helped by TWI
           Services 
5.12.1 TWI and O2 
5.12.2 TWI and Nokia 
5.13 Other Sports and Brands on Mobile 
5.13.1 Sport on Mobile in the US 
5.13.2 adidas 
Table 5.6: Countries served by adidas Mobile Portal 
5.13.2.1 adidas and Samsung v Nike and iPod 
Figure 5.2: Samsung F110 Phone 
5.14 Operators and Distributors Overview 

6. Future of Football and Mobiles 
6.1 Bluepod Media 
Table 6.1: Bluepod Media Service Usage 
6.2 Ticketless Entrance 
Figure 6.1: Nokia 6131 with O2 Wallet 
6.2.1 Roda JC 
6.2.2 Manchester City 
6.2.3 Philips Arena 
Table 6.2: Philips Arena Trial Company 
6.2.4 NFC Overview 
6.3 Football in Supermarkets 
6.4 Mobile Tickets 
Figure 6.2: Online Ticket Purchasing 
6.5 Branded Handsets 
6.5.1 Gheorghe Hagi 
Figure 6.3: Gheorghe Hagi Branded Handset 
6.5.2 Other Players? 
6.5.3 Club Branded Handset 
Figure 6.4: LG Prada Phone 
Figure 6.5: Porsche Design Handset 
6.6 Future of Football and Mobiles Overview 

7. Conclusions and Recommendations 
7.1 Significant Sports Events 
7.2 When to Enter? 
7.2 Recommendations 
7.2.1 For Clubs 
7.2.2 For Operators 
7.2.3 For Manufacturers 
7.2.4 For Distributors

More Details

Companies Listed 

3 
32Red 
AC Milan 
adidas 
AEG.P 
AEK Athens 
Alcatel-Lucent 
AMI Agency 
AnimationFC 
Apple 
Arsenal FC 
AS Roma 
ASDA 
Aston Villa FC 
Atletico Madrid CF 
Atlanta Hawks 
Atlanta Spirit 
Atlanta Thrashers 
Bango 
Barclaycard 
Bayern Munich 
BBC 
Bell Canada 
Benq Siemens 
Betdevil.com 
Birmingham City FC 
Bluepod Media 
Bolton Wanderers FC 
Bright AI 
BSkyB 
BT 
Canal 13 
Canal Plus 
Cartoon Network 
Chase 
Chelsea FC 
Cineworld 
Cingular 
Coca-Cola 
Dada Mobile 
Danger Inc 
Deloitte 
Dennis Publishing 
Derby County 
Dialog Telecom 
Digital+ 
Dynetic 
EA Mobile 
English Conference Blue Square Premier 
Ericsson 
ESPN 
Eurosport 
Falkirk FC 
FC Barcelona 
FC Basel 
FIFA 
Fox Soccer 
French LFP 
Fulham FC 
Genera Mobile 
Genoa 
German Bundesliga 
Glasgow Celtic 
Glasgow Rangers 
Globosat 
Glu Mobile 
GolTV 
Grasshoppers Zurich 
Hamburger SV 
Heart of Midlothian FC 
Hibernian FC 
Hobbygames 
Ikivo 
Infomedia Services 
Inform Group 
Internazionale 
ITV 
Jump Games 
Juventus 
Kentaro 
Kicker 
KPN 
La Sexta 
Ladbrokes 
Lazio 
LG 
Liverpool FC 
Livorno 
M1 
Macrospace 
Manchester City FC 
Manchester United FC 
Marca 
Mediaset 
Mediset 
MLS 
Moto GP 
Motorola 
Movistar 
MP and Silva 
MSN 
MTN 
Napoli 
NBA 
Neuf 
Newcastle United FC 
NFL 
NHL 
Nike 
Nimbus 
Nintendo Europe 
Nokia 
NTT DoCoMo 
NXP 
O2 
Olympique Lyonnais 
Olympique Marseille 
Optimus 
Orange 
PA Group 
PA SportEV 
Panathinaikos 
Paris St Germain 
Perform Group 
Phoneytunes 
Porsche Design 
Portsmouth FC 
Prada 
Premier Goals Ltd 
Premier Icons Ltd 
Premiere AG 
Premierscores.com 
Premium TV 
RAI 
Reading FC 
Real Madrid CF 
Reliance Entertainment 
Roda JC 
RTVV 
Sagem 
Samsung 
Samsung Mobile 
Schalke 04 
Setanta 
Sevilla 
Showcase 
Sky Italia 
Sogecable 
Sohu.com 
Sony Ericsson 
Sony Interactive 
Southampton FC 
St Mirren FC 
Stan James 
StarHub 
Steaua Bucharest 
TeamTalk 
Tele2 
Telefonica 
Telemadrid 
Telenor 
Telia 
TeliaSonera 
Telstra 
TIM 
T-Mobile 
Torino 
Tottenham Hotspur FC 
Turner Broadcasting 
TWI 
UEFA 
Valencia CF 
Verizon 
Virgin Mobile 
Visa 
VIVOtech 
Vodafone 
Vue 
Warner Music 
Werder Bremen 
West Ham United FC 
Wigan Athletic FC 
William Hill 
Wind 
WinTV 
Wolverhampton Wanderers FC 
Xiam Technologies 
Yahoo

To order this report:

Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content

http://www.reportlinker.com/p091995/Mobile-Football-Content-2008-2013-Strategies-And-Tactics-For-Engaging-Supporters-Through-Mobile-Content.html

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