SOURCE: Remington Products
October 15, 2009 10:35 ET
Remington Launches "The Face of Success"
Campaign Includes Interactive Online Game to Test Different Looks and Lines, Plus Chance to Win Once-in-a-Lifetime Trip to Vegas for Four
MADISON, WI--(Marketwire - October 15, 2009) - Remington Products, a leader
in men's
grooming and shaving
tools, today announced its new "Face of Success" campaign, which
includes a chance to win a trip to Las Vegas for four and an interactive
online game, where guys can experiment with different grooming and hair
styles. After entering the Sweepstakes at
www.RemingtonFaceOfSuccess.com, men can take the
Face of Success Challenge to test both the different looks they create
and their best pickup lines on five beautiful women.
In Remington's online game, the Face of Success Challenge, guys create an
avatar by choosing from a combination of hair styles and facial hair looks
then try their skills with the game's female characters, including the
fitness instructor, the blonde bombshell or the girl next door. While
playing the game, guys have a conversation with the women, gauge the
responses and see how much face time they get. Afterward, a "wingman"
offers tips on what might have worked better, including suggestions on how
to improve their look. Each avatar can also be downloaded or sent to
friends for their input.
"When you feel good about yourself, that confidence can influence other
parts of life, such as your career and relationships," says Drew Fiorenza,
VP of Sales and Marketing, North America, Remington Products. "At
Remington, we provide men with a variety of affordable grooming and shaving
products to help them look their best, creating their own face of success."
The trip to Vegas will be for the Grand Prize winner and three friends, and
includes roundtrip airfare from any major city in the continental U.S.,
transportation in a stretch Hummer, two-night hotel accommodations in a
pair of high-roller suites at the Las Vegas Hard Rock Hotel and Casino, a
generous dining allowance, two daytime and two nighttime adventures of
their choosing -- such as tee times at an elite golf course or VIP tickets
to see a Vegas headliner -- and $4,000 in spending money. The total prize
is valued at approximately $55,000.
Starting today, entrants may register for the Sweepstakes at
www.RemingtonFaceOfSuccess.com, and once registered, may enter once per
day through January 15, 2010. Entrants must be at least 21, and there's no
purchase necessary to enter. Site visitors and game players will also
receive a special discount code for the purchase of select Remington
grooming and shaving products. For more information on the Face of Success
Sweepstakes, including the OFFICIAL RULES, visit
www.RemingtonFaceOfSuccess.com.
About Remington
Remington® a leading supplier of innovative and affordable electric
shavers, body groomers and hair care products, is a
subsidiary of Spectrum Brands, Inc.
About Spectrum Brands
Spectrum Brands is a global
consumer products company and a leading supplier of batteries, shaving and
grooming products, personal care products, specialty pet supplies, lawn &
garden and home pest control products, personal insect repellents and
portable lighting. Helping to meet the needs of consumers worldwide,
included in its portfolio of widely trusted brands are Rayovac®, Remington®, Varta®,
Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-In-1®,
Spectracide®, Cutter®, Repel®, and HotShot®. Spectrum Brands'
products are sold by the world's top 25 retailers and are available in more
than one million stores in more than 120 countries around the world.
Headquartered in Atlanta, Georgia, Spectrum Brands generates annual revenue
from continuing operations in excess of $2 billion annually.