SOURCE: ReelTime Rentals, Inc.
March 14, 2008 06:30 ET
ReelTime Rentals Announces Joint Venture With Laguna Productions
SEATTLE, WA--(Marketwire - March 14, 2008) - ReelTime Rentals, Inc. (PINKSHEETS: RLTR)
announced today that the company has entered into a joint venture with
Laguna Productions to form a broadband-delivered Spanish language
television and movie network in the US. The co-branded site will include an
initial library of approximately 200 films to be continually augmented by
Laguna, and will be marketed to the online Latino community, well-known as
a highly progressive demographic. According to a recent study by Telemundo,
online U.S. Hispanics are highly experienced and multi-faceted on the
Internet. Two-thirds have been online for more than five years and 80
percent have access to broadband. This study also revealed that Hispanics
are early adopters and users of media, devices and features compared to the
general public.
Barry Henthorn, ReelTime's CEO commented, "We're honored to work with
Laguna. Their unique perspective, first-class reputation and outstanding
content will be essential to this co-branded network's success. Laguna's
films have consistently been among the top pay-per-view titles in the
Spanish language category. Our joint venture with Laguna will be the
perfect marriage of our technology and their high-quality Spanish language
content, and we're proud to offer this combined product to such a prominent
user group."
Elart Coello, President of Laguna, stated, "We are excited about our
partnership with ReelTime and believe that our product line and expertise
in the Latino market combined with their technological leadership in online
video streaming will open a greater entertainment experience for today's
Latino audience."
About Laguna Productions Inc.
Laguna Productions is the leading producer, manufacturer and distributor of
Latino Home Entertainment in the United States. Founded in 1993, Laguna
became the first studio to identify the growing demands for new Spanish
cinema and spearheaded the creation of original content for distribution
throughout Mexico, Puerto Rico and the continental United States. As a
result of our widespread direct sales and distributor channels alongside a
dynamic market approach, Laguna productions has established itself as the
leading independent, ranking number one foreign Spanish language film
distributor in the country for both bilingual and non-bilingual audiences.
Our experience in the Latino home video market has contributed to our
ability to meet the needs of the evolving Latino population by providing
both popular and high quality home entertainment products for the
multicultural and multigenerational US Latino demographic.
www.lagunaproductions.com
About ReelTime Rentals, Inc.
ReelTime Rentals' mission is to deliver diverse programming, for rental or
by subscription, over its online broadband network, enabling viewers to
watch whatever they choose, anytime and anywhere they want to see it -- all
they need is a broadband connection. ReelTime offers the first DVD quality
"Point, Click, and Watch" user experience available on the World Wide Web.
ReelTime is providing the public the next generation of online viewing
technology, designed with the built in capacity for unlimited growth.
ReelTime Rentals can be found on the internet at www.reeltime.com.
Forward-Looking Statements
This news release includes comments that may be deemed forward-looking
within the meaning of the safe harbor provisions of the U.S. Federal
Securities Laws. These include, among other things, statements about
expectations of future events or transactions, sales of products or
performance. Forward-looking statements are subject to risks and
uncertainties that may cause the company's results to differ materially
from expectations. These risks include the company's ability to execute its
business plan, having necessary financing in time to meet contractual
obligations and support the business activity, and other such risks as the
company may identify and discuss from time to time, including those risks
disclosed in the company's current and future filings with the Securities
and Exchange Commission. Accordingly, there is no certainty that the
company's plans will be achieved.