MONTREAL, QUEBEC--(Marketwire - Feb. 8, 2008) -

What:    Reebok has joined forces with running specialty retailer Running
         Room to present the Hypothermic Half Marathon. From January 27th
         to February 24th 2008, 14 cities across Canada will participate in
         the 21km race, in the heart of winter.


         This Saturday, February 16, the Running Room Hypothermic Half
         Marathon will stop in Montreal. The media are invited to join
         Reebok at Parc Jean-Drapeau, where experts will be on-hand to give
         information about winter running products under the Reebok
         exterior tent.


         Media who wish to attend the Montreal Hypothermic Half Marathon
         will receive a pair of Reebok all-weather running shoes following
         a gait analysis.


Who:     Representatives of Reebok Canada
         Members of the Reebok Running team


When:    Saturday, February 16, 2008.
         8:00 AM (race starts at 8:30)


Where:   Parc Jean-Drapeau, Montreal
         Aquatic Complex of Ile Sainte-Helene
         Free parking and registration for the media

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and Sports Licensed Division. For more information, visit Reebok at ww.rbk.com.

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