SOURCE: ReachLocal, Inc.
January 08, 2008 07:05 ET
ReachLocal™ Forms Strategic Alliance With Google
ReachLocal Becomes Authorized Reseller of Google Adwords™ to Deliver Online Advertising Solutions to Local Businesses
WOODLAND HILLS, CA--(Marketwire - January 8, 2008) - ReachLocal™, Inc.
(http://www.reachlocal.com), a leading provider of local online marketing
solutions for small- and medium-sized businesses, announced today a
strategic alliance with Google to
become an authorized reseller of Google's AdWords™ advertising
program. AdWords is a cost effective, efficient way for businesses of all
sizes to advertise online by delivering relevant ads when users search for
specific products and services.
The alliance solidifies ReachLocal's continued relationship with Google and
its delivery of Google AdWords to local businesses via its dedicated direct
sales force. As a Google AdWords authorized reseller, ReachLocal maximizes
its value to local advertisers by providing high quality customer service
and expert, professional AdWords account management, from account setup and
activation to ongoing campaign maintenance and optimization.
"As an authorized reseller of Google AdWords, our direct sales force is
excited to empower small- and medium-sized businesses with a meaningful and
robust way to deliver high quality, local advertising online," said Zorik
Gordon, Co-Founder and CEO of ReachLocal. "Google is an instrumental part
of our core business, and we look forward to continuing to work together as
ReachLocal rapidly expands into markets around the world."
Through Google AdWords, advertisers can find new customers online and
better connect with them at the precise moment they are searching online
for specific products and services. Advertisers select and bid on keywords
related to what they are selling and pay only when interested users click
on their ads. Advanced targeting options, customizable ads, and detailed
reporting enable advertisers to evaluate the benefits and performance of
their cost-per-click advertising efforts. More information is available at
www.adwords.google.com.
For local businesses that need assistance, ReachLocal simplifies and
automates the process through full-service management on their behalf.
ReachLocal is able to provide Internet advertising campaigns for local
businesses through a single platform and one budget that links their online
advertising spend to their offline sales activities, which provides true
advertising ROI transparency.
In October, 2007, ReachLocal secured $55.2
million in a Series D from an investment group led by New York-based
Rho Ventures and included Galleon Crossover Fund and VantagePoint Venture
Partners. ReachLocal has raised $67.9 million since its founding in 2004.
About ReachLocal, Inc.
ReachLocal, Inc. (http://www.reachlocal.com) is a leading provider of local
online marketing solutions for small- and medium-sized businesses. The
Company's mission is to become the digital advertising agency of record for
these companies, delivering the same broad set of online marketing
functions currently only afforded to large corporations on a national
basis. ReachLocal pioneered the local search engine marketing industry by
bringing together a patent-pending technology with a strong partnership
model and a proprietary national sales force. The result is a simple,
scalable and affordable platform local businesses need to create, maintain,
track and analyze their Internet search advertising campaigns. ReachLocal
makes available to advertisers 98 percent of the search engine landscape
through partnerships with Google, Yahoo!, MSN, Superpages.com and others.
Founded in 2004, ReachLocal is a privately-held corporation led by Zorik
Gordon, its Chief Executive Officer. The company is headquartered in
Woodland Hills, California.