SOURCE: Rainbow Light

 

Rainbow Light(R) Nutritional Systems is introducing its new children's chewable Little Angels(TM) Multivitamin/Mineral in an exclusive partnership with Whole Foods Market(R).

SANTA CRUZ, CA--(Marketwire - January 12, 2009) - Rainbow Light® Nutritional Systems, a leader in natural nutrition for over 25 years, is introducing its new children's chewable Little Angels™ Multivitamin/Mineral in an exclusive partnership with Whole Foods Market®.

Thanks to the joint effort, Rainbow Light will expand its long-standing programs to provide nutritional supplements to impoverished mothers, babies and children worldwide.

Little Angels are deliciously packed with a balanced profile of essential nutrients, nourishing whole foods and vegetable concentrates that support a child's healthy growth and development, and they are sold only through Whole Foods Market.

For every 10 bottles of Little Angels purchased at Whole Foods Market, Rainbow Light will contribute one bottle to the nonprofit Vitamin Angels, an organization committed to providing essential nutrition to children and families in need worldwide.

The new program joins Rainbow Light's longstanding 10-to-1-donation program for its Prenatal One™ and Complete Prenatal System™ multivitamins.

Malnutrition is a global concern, leading to the deaths of nearly 10 million children each year. (1) That's why, for the past 15 years, Rainbow Light has provided supplement donations to at-risk mothers and children around the world and in the United States. So far, the company has donated over 12 million doses of vitamins through its partnership with Vitamin Angels, which presented the company with its Archangel Award in 2006.

"When we became Vitamin Angels' founding prenatal vitamin donor, our intent was to give back in a meaningful way and create a relationship between our customers and the vital work this wonderful nonprofit does," said Rainbow Light's President, Linda Kahler. "The stories we hear of improved birth weights and infant and maternal survival rates in the communities receiving our vitamins are truly inspiring to our community of employees and customers. Now, with Whole Foods Market as our partner, we are thrilled to increase our contributions to those in need as we continue to grow as a company."

"Over the years, Rainbow Light has helped save the lives of tens of thousands of mothers and children because of their long-term humanitarian commitment," noted Vitamin Angels Founder and President, Howard Schiffer.

Little Angels Multivitamin/Mineral supplements come in a 60-tablet bottle (a two-month supply) at the suggested retail price of $17.99.

(1) Altafuller, Paul, and Grant Washington-Smith. "Malnutrition and Cognitive Function in Developing Countries." Nutraceuticals World, October 2008.

About Rainbow Light Nutritional Systems

Since its founding in 1981, Santa Cruz-based Rainbow Light Nutritional Systems (www.rainbowlight.com) has grown to become the leading formulator and manufacturer of science-based, all-natural, food-based supplements.

About Vitamin Angels

In the last three years, Vitamin Angels has distributed over 300 million vitamins and other supplements in over 80 countries worldwide. Last year, Vitamin Angels connected vitamins and other supplements with over 7 million children, lactating mothers, and babies in 40 countries worldwide. To learn more about Vitamin Angels and "Operation 20/20" visit www.VitaminAngels.org.