SOURCE: The RGM Group
December 14, 2010 10:10 ET
RGM Group Named Exclusive Media Representation Firm for Fodors.com
VENICE, CA--(Marketwire - December 14, 2010) - The RGM Group (www.rgmgroup.com), an online media firm focused on serving premium advertisers and publishers, today announced that its Razavi Global Media division has become the exclusive media representation firm for Fodors.com, one of the world's leading providers of travel information.
"We are thrilled to be working with the RGM Group as strategic partner representing our web site," says Tim Jarrell, Vice President and Publisher for Fodor's Travel, which runs Fodors.com. "RGM has a track record of working with premium web publishers to create hard-working, successful solutions for advertising clients."
"Fodor's provides a unique value proposition in the online space. The quality of content and nearly two million unique users is unsurpassed in the online travel category. Fodor's is one of the top web publishers as ranked by ComScore and Neilson @plan and over indexes for all things travel related," says Kamran Razavi, CEO/Founder of the RGM Group. "Fodor's audience is desirable to marketers in a variety of categories due to their discernment in tastes and high levels of discretionary income."
Razavi Global Media will work with Fodors.com on a site-specific basis because it meets RGM standards of premium in all four areas of brand integrity, site content, ad placements and audience quality and volume. This standard provides a premium-only environment in which an expanding base of advertisers -- such as Tag Heuer, British Airways, Chanel, Dean & Deluca, Dell, Gillette, J.Crew, MasterCard, Mercedes-Benz, Merrill Lynch, Neiman Marcus, Panasonic, Ford, Travel Channel, Acura, Cadillac, Jaguar, HSBC, Bosch, and hundreds of others -- can reach highly specific audiences on targeted sites like Fodors.com.
"We will launch a number of new integrated marketing options in 2011 for our advertising clients to create further engagement and integration into Fodors.com. Clients will enjoy a complete set of solutions to further engage with the Fodors.com audience," adds Mr. Razavi.
Fodors.com is part of Fodor's Travel, a division of Random House, Inc., one of the world's leading providers of travel information. With nearly 300 guidebooks in print and 1.75 million unique visitors a month to website Fodors.com, Fodor's has provided annually updated information for seventy-five years. Written by a team of over 700 writers located around the globe, Fodor's provides engaging, intelligent, accurate and indispensable guidance to travelers.
The RGM Group (www.rgmgroup.com) is a rapidly growing premium online media firm with five divisions: Razavi Global Media, provides site-specific media representation; RGM Alliance, the largest and most effective brand safe platform for advertisers to reach specific audiences online. RGMA provides a "Best of Both Worlds" solution fusing the benefits of site specific advertising with the efficiencies of a network; JustLuxe, the largest affluent lifestyle site online with over 2 million unique monthly visitors; LuxeCreative, the creative arm which partners with ad agencies and corporate clients specifically to develop and deploy custom campaigns that leverage the RGM Group's premium-focused assets to the greatest effect possible; and, LuxeResearch, an industry leading research panel focused on the affluent sector.
Offering a highly targeted total reach of more than 90 million unique users per month, the RGM Group provides both advertisers and publishers a comprehensive and flexible platform with which to access, engage and drive results from within the highly fragmented demographic of affluent Internet users. Based in Venice, CA, the company also has offices in New York City, San Diego, Denver, Chicago and Paris.