SOURCE: Quigo Technologies, Inc.

 

NEW YORK, NY--(Marketwire - October 23, 2007) - TheStreet.com, Inc. (NASDAQ: TSCM), a leading provider of financial news and ratings, business and investment content and custom advertising solutions, and Quigo, a pioneer and leading provider of premium publisher advertising solutions, today announced that they have entered into a multi-year, exclusive relationship in which TheStreet.com will deploy a custom version of Quigo's AdSonar platform across various pages on www.thestreet.com.

The new TheStreet.com-branded AdSonar platform will enable advertisers to buy performance-based, content-targeted advertising by clicking on contextual "sponsored links" throughout the Web site, with purchases processed by Quigo's sales team or via an easy, self-service interface.

Unlike other advertising networks, where advertisers are uncertain of the specific sites or pages where their ads will run, Quigo's AdSonar-powered advertising platform offers full transparency and control, enabling advertisers to target their placements by page, topic or keyword.

Under the agreement, TheStreet.com and Quigo will also work together to test various new targeting methods, advertising formats and pricing options to optimize their collaborative innovative efforts.

"We are very excited about our partnership with Quigo," said Thomas P. O'Regan, SVP of advertising sales at TheStreet.com. "Quigo's technology will enable us to take performance-based advertising on TheStreet.com to the next level, enhancing our leadership position in digital media."

"We are delighted to welcome the TheStreet.com into the AdSonar network of premium publishers," said Henry Vogel, Quigo's Chief Revenue Officer. "TheStreet.com has a valuable readership base that advertisers are keen to target. We are looking forward to partnering with the TheStreet.com to deliver ever more useful advertising to its readers and powerful solutions to online marketers."

About TheStreet.com, Inc.

TheStreet.com, Inc. (NASDAQ: TSCM) is a leading independent producer of financial news and ratings, business and investment content, and innovative custom advertising solutions. The Company meets a broad scope of consumer, professional, and advertiser demands through multimedia distribution of advertising supported content and services and paid subscriptions. Founded in 1996, TheStreet.com, Inc. pioneered the electronic publishing of financial information on the Internet. Today, TheStreet.com's proprietary network includes RealMoney.com, Stockpickr.com, TheStreet.com Ratings, TheStreet.com TV and Promotions.com, reaching one of the most affluent, influential audiences on the Web. TheStreet.com's expanding interactive network is revolutionizing the way individuals make financial decisions and the way advertisers engage in online promotions.

Quigo Technologies, Inc. (www.quigo.com), named Company of the Year by AlwaysOn Media, provides innovative performance marketing solutions for advertisers and premium publishers. Quigo's AdSonar is a leading network of top-tier websites offering a broad range of advertising solutions. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including CNNMoney.com, TIME.com, People.com, ESPN.com, Forbes.com, FoxNews.com, CareerBuilder.com, LonelyPlanet.com and on over 200 local, regional and national newspaper and television sites including those of ABC, Tribune Interactive, Cox Communications, Fox, The Hearst Company, The McClatchy Company, Morris Communications, Media News Group, Scripps, USA Today and others. AdSonar offers advertisers multiple targeting options for their campaigns; including national and local targeting by vertical category, site, individual page, topic, and/or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce and directory sites drive traffic, acquire new customers, and maximize revenue and profits. Founded in 2000, Quigo has offices in New York City and San Jose, California.