August 10, 2010 09:01 ET

Professional Bowlers Association Scores a Strike With NeuLion

New Digital Partnership Targets America's Top Recreational Sport

PLAINVIEW, NY--(Marketwire - August 10, 2010) -  The Professional Bowlers Association, the professional league for the sport of ten-pin bowling, and NeuLion, Inc. (TSX: NLN), an end-to-end IPTV service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced a new online video streaming service available for America's number one recreational sport -- bowling.

The new digital service will continue under the Xtra Frame brand, but will take advantage of NeuLion's industry leadership in sports video delivery. Bowling fans will enjoy a new online experience that offers enhancements in video quality plus interactive features that give fans a chance to follow the sport more closely through pause and rewind of live streams, highlights, chat and exclusive content 24/7. 

PBA's effort to enhance its digital business stemmed from the need to unlock the social potential of the sport for the casual and avid fan. The official website, PBA.com, is the launch pad for all interaction to the bowling community around the world. 

"Partnering with an established industry leader such as NeuLion is another step in the rapid, continual growth in quality, scope and viewership of Xtra Frame. Our fans are going to love the added features and benefits and will feel closer to PBA action than ever before," said Tom Clark, COO and Deputy Commissioner of PBA. "We selected NeuLion since it gave us a single solution provider and their experience in the sports marketplace was important to us."

As bowling is also a leading recreational sport in Japan, Xtra Frame will be available for fans in Japan. NeuLion will implement its multi-language support services to offer landing pages, sign up promotions and order flow in Japanese.

The NeuLion Platform also provides PBA with new opportunities to expand digital revenue with a video syndication player that will be offered to website providers targeting bowling fans. In addition to premium and subscription services, the Platform offers PBA new ways to attract and activate fans.

"The NeuLion Platform will offer the PBA additional features in the future for e-commerce, auction and mobile video. As we partner with PBA and build their digital business, bowling fans will find more and more available to them from the partnership," said Chris Wagner, Executive Vice President of NeuLion. 

The new PBA video service launches this September, in time for the PBA World Series of Bowling which will stream live on the new service starting October 24, 2010.

About the PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events and awarded more than $4.3 million in prize money during the 2008-09 Lumber Liquidators PBA National Tour. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Lumber Liquidators PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, CLR, Denny's, Etonic, Flomax, GEICO, Go RVing, H&R Block, Lumber Liquidators, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS, and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of the partnership; general economic and market segment conditions; our continued relationships with our channel and content partners; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on www.sedar.com as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov.