SOURCE: iPerceptions Inc.

July 11, 2007 09:00 ET

Power Panel to Guide iPerceptions

iPerceptions Announces the Formation of an Advisory Council Comprised of Six Industry Thought Leaders

NEW YORK, NY--(Marketwire - July 11, 2007) - Jerry Tarasofsky, President & CEO of iPerceptions Inc. (TSX-V: IPE), one of North America's leading online customer satisfaction research providers, today announced that Avinash Kaushik, Bryan Eisenberg, Alex Lowy, Mitch Joel, Nicholas Coutts and Dr. Antonio Ciampi have agreed to become founding members of iPerceptions' newly constituted Advisory Council.

"Each of these men in their own right is a force to be reckoned with. As a group, they are the X-Men of the online customer satisfaction and web analytics sector," said Mr. Tarasofsky. "We've assembled this group because we know that each of them is an industry evangelist with a unique skill and a finely honed sense of where the customer satisfaction and online analytics sector is headed. Their insights are a key component to insure our solutions remain on the cutting edge," said Mr. Tarasofsky.

"This is extremely exciting news," said Del Ross, Vice President Distribution Marketing (Americas) at InterContinental Hotels Group. "Bringing this much fire power together in one room is a step forward for the entire industry," said Mr. Ross. "Kudos to iPerceptions for recognizing that not only will their clients benefit from the input these gentleman provide, but in fact this group will provide a fresh view of the analytics sector and online customer satisfaction metrics."

Short bio of Advisory Board Members:

Bryan Eisenberg is recognized worldwide as a leading expert in online marketing and marketing analytics. He is a co-founder and CPO (Chief Persuasion Officer) of Future Now, Inc. and has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. Bryan is a co-author of the best selling business book "Waiting for Your Cat to Bark."

Avinash Kaushik is an independent consultant and currently the "Analytics Evangelist" for Google. He is the author of "Web Analytics: An Hour A Day" and the highly rated web analytics Blog, Occam's Razor. He is a frequent speaker at industry conferences such as E-Metrics Summits, Ad-Tech and Web 2.0 Expo in the US and Europe. He is often quoted as a Web Metrics expert by The Chicago Tribune and other media.

Mitch Joel is President of Twist Image, a marketing and communications visionary, interactive expert, community leader, freelance journalist, Blogger and Podcaster. Mitch is highly active with the CMA (Canadian Marketing Association), where he sits as an Executive on the eMarketing Council and helps organize the national Digital Marketing Conference. Mitch's Blog and Podcast, Six Pixels Of Separation, are frequented by well over 10,000 unique visitors per month.

Alex Lowy is a sought after strategic advisor, educator and an internationally recognized thought-leader specializing in the creation of innovative work, learning and information systems. He is the author of the recently acclaimed best seller "No Problem." He is co-founder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm. Alex has contributed award-winning articles to journals including Business 2.0, Training and Development, and the Journal for Group and Organizational Studies.

Dr. Ciampi PhD is an Associate Professor, Department of Epidemiology & Biostatistics, McGill University, Montreal, Canada. His international experience includes research in Statistical Prediction, Decision Theory, Artificial Intelligence, and Data Mining (Trees and Neural Nets). Among his post graduate degrees are a Masters in Applied Statistics (University of Waterloo, Waterloo, Ontario), PhD. in Mathematics (Queens University, Kingston, Ontario) and a Doctorate in Physics (University of Rome, Rome, Italy).

Nicholas Coutts is one of the world's leading authorities on routes to market. He helps clients select the optimum mix of direct and indirect channels and routes to market that will maximize market share, profit and brand objectives. Nicholas is an expert in the development and marketing of services and has developed tools, process and services which help companies go to market more effectively and efficiently. He has a Masters Degree in economics from Kings College, Cambridge.

About the iPSI and the webValidator solution

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over two million actual visitors, to over 500 Fortune 1000 websites, across ten verticals and contains over 30 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions:

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

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