PORTSMOUTH, NH--(Marketwire - March 27, 2009) - Port City Web, LLC (www.PortCityWeb.com), a website design and development company that specializes in eCommerce, SEO and content management systems, today announced that it has launched a new website for Born & Bicknell, Inc., a national physician opportunity agency based out of Boca Raton, Florida, at www.bornbicknell.com.

The new design is clean and more professional, and uses vibrant photography and flash to emphasize the level of professionalism that Born is known for providing to clients and physicians. Other enhancements include client and candidate testimonials highlighted throughout the website to build confidence and to show how Born & Bicknell is well respected. As well as updated career tools for physicians, improved search functionality, and enhancements to improve search engine rankings.

A powerful, database-driven application was created so that testimonials can be added by non-technical staff, then show up throughout the website in a random order. Port City Web also developed a custom, database-driven, job search program that ties into Born & Bicknell's internal database of available jobs. Within minutes of a job being entered into the internal job tracking system, the new job appears on the Born & Bicknell website. When physicians apply for an opportunity online, that information is securely transferred into the internal candidate tracking system, and matched up against other possible opportunities. "Born & Bicknell have been customers of ours for close to 10 years, which has enabled us to understand their business, and how we can use technology to improve efficiencies for them," said Erik Crago, President and CEO of Port City Web. "We created an internal candidate and opportunity tracking system for them many years ago, and continue to add to it as they need new functionality. By tying their website into the internal system, we have been able to save them many hundreds of manual hours per year," noted Crago.

About Born & Bicknell, Inc.

Born & Bicknell, a national physician opportunity placement agency, has been a member in good standing of the National Association of Physician Recruiters since 1996. Based in Boca Raton, Florida, Born & Bicknell has around 2,000 physician opportunities throughout the country at any given time. Known for delivering qualified candidates, and a large number of physician opportunities, Born & Bicknell is a leader in staffing needs for physicians and those looking to hire physicians.

Contact
Jane Born
Born & Bicknell, Inc.
Info@bornbicknell.com
www.bornbicknell.com
1-800-376-2676

About Port City Web, LLC

Port City Web is an award-winning, interactive marketing and web development firm specializing in branding, eCommerce design and development, website hosting and online marketing. Our team combines experience, strategy, technology and creative design to deliver impressive web 2.0 business solutions. Clients include Service Credit Union, Laconia Savings Bank, Leddy Group, Cubist Pharmaceuticals, Lonza Biologics, K2 and Smith & Wesson. For more information visit: http://www.PortCityWeb.com