SAN FRANCISCO, CA--(Marketwire - July 23, 2008) - PopularMedia, Inc. today launched SocialNotes, a free web-based widget that allows site owners to add social interactivity to any page on their web site. The functionality is live on sites like CoastalContacts.com (ecommerce), DivineCaroline.com (publishing), Mint.com (financial services) and Roost.com (real estate). Traffic on the SocialNotes platform is ramping dramatically.

SocialNotes goes beyond simple content sharing to allow site visitors to share thoughts, get feedback and start conversations with their friends "in context" -- directly on the web page that hosts the content being shared or discussed.

The feedback feature, which looks like a floating sticky note on the web site, allows users to engage in a private dialog on any site hosting the widget. The note is generated dynamically on the web site once a user clicks on an email message from a friend. This generates quality traffic for web publishers and e-commerce sites. It's easier for consumers to engage in conversations around content since they don't have to leave the site to view their inbox, return to a profile page to post a reply, or return to a blog post to send a quick note or comment back to their friend.

"Since DivineCaroline is a site for women, connecting and sharing is at our very core. It's important that we make it easy for millions of our users to pass along -- and have conversations about -- our stories, reviews and forums," said Thomas Kudrycki, EVP Technology, Real Girls Media. "Since adding PopularMedia's SocialNotes in May, we've seen a measurable increase in shared content and a corresponding increase in traffic. And we know that more people are now aware of the DivineCaroline brand."

The widget is flexible and designed to work across different verticals to enable high value social interactivity across a range of websites from content to commerce to vertical applications like real estate.

"Word of mouth marketing is very important for a business like ours," said Braden Hoeppner, Director of Web Sales, with CoastalContacts.com. "SocialNotes gives our customers the ability to share their satisfaction with our products and services and get feedback from their friends, making our site instantly more interactive and valuable for consumers."

"When searching for a new home online, people often look at thousands of listings and want to get ongoing feedback from friends and family as they refine their search," said Alex Chang, CEO of Roost.com. "SocialNotes instantly allows our users to engage their own social networks in private conversation around listings on our site, creating a really compelling user experience. The simplicity is perfect for our needs."

SocialNotes is part of a larger trend for web publishers to enable social networking functionality on any site, outside of the usual destination sites. Google, Facebook, Myspace, Ning.com and others are all busy delivering solutions that make it easy to embed community functionality into sites across the Internet.

Unlike more complex solutions for bringing social media to web sites, SocialNotes requires no programming and can be live on a site in minutes. After signing up online at http://www.popularmedia.com, site owners go through a simple configuration process to customize the widget button or link to match their site and content.

"As a new and free personal finance service, personal recommendations by our users are our most effective means to build awareness and trial," says Donna Wells, Chief Marketing Officer, Mint Software, Inc. "Social Notes facilitates those introductions by making it easier for our users to spread their enthusiasm for Mint.com."

Pricing, Availability & Feature Overview

The standard version of SocialNotes is free and available today by signing up online. The sharing functionality supports e-mailing multiple recipients and integrates address book access to major online ISPs such as Yahoo!, AOL, and Gmail.

In addition to e-mail based sharing, SocialNotes makes it easy for users to post content on their Facebook, Bebo, and Myspace profiles, major blogs, or create embeddable widgets -- all without leaving the site hosting the content being shared. The feedback function can be enabled or turned off. The free version includes basic usage and reporting functionality.

Site owners can quickly configure their widget by visiting Popularmedia.com (http://www.popularmedia.com/products/order_socialnotes.html) today.

About PopularMedia

PopularMedia offers a suite of social media marketing solutions and services that help global brands and agencies turn consumers into powerful influencers. Our solutions leverage social and online media networks to create fast-growing, sustainable, and measurable word-of-mouth (WOM) programs that deliver new customers, leads, sales, and targeted traffic, and a socially connected consumer database for future marketing initiatives. PopularMedia has created programs for more than 125 customers across the publishing, entertainment, e-commerce, financial services, technology, and telecom industries. PopularMedia is based in San Francisco and backed by Sequoia Capital, DAG Ventures and Steamboat Ventures. For more information, please visit: www.popularmedia.com