SOURCE: PlayPhone, Inc.

June 26, 2008 09:00 ET

PlayPhone En Español

PlayPhone Delivers the Best Direct-to-Consumer Mobile Entertainment to the Latino Community in Spanish

SAN JOSE, CA--(Marketwire - June 26, 2008) - PlayPhone, Inc., which operates the largest network of mobile content destinations in North America, announced today that it has launched its own market-leading destination at www.playphone.com in Spanish. From this point forward, the Latino community has access to top-branded mobile entertainment through a medium specifically tailored to their needs at www.playphone.com/espanol.

"PlayPhone understands the importance of the Hispanic community within the mobile entertainment ecosphere," said Ron Czerny, founder and chief executive officer at PlayPhone. "With our content destination now available in Spanish, we can better provide our compelling content such as ringtones, wallpapers, games and more to a segment of the market that is key for delivering continued success."

Hispanics are the fastest-growing population segment in the United States, according to figures provided from the Selig Center for Economic Growth, and are among the most avid consumers of mobile content and services. Additionally, they are the fastest-growing and youngest US mobile segment, with the highest average revenue per user of any demographic group, according to Telephia's "Q2 2007 Mobile Hispanic Report."

Consumers can access the Spanish site by going directly to www.playphone.com/espanol or selecting the Language menu at the top of the usual PlayPhone destination at www.playphone.com. Not only does the site feature navigation and valuable information in Spanish, but also promotes top mobile entertainment of interest to the Latino community alongside its usual compelling content from partners such as SONY BMG, EMI Group, Cartoon Network, SEGA, Bandai, Disney, Glu Mobile, Konami, Vivendi Universal, Sony Pictures Entertainment, ABC Television, Platinum Studios and many more.

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from leading music labels and artists, game publishers and media companies. In addition to operating its consumer facing mobile destination at PlayPhone.com, it also powers mobile content destinations for entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, Adult Swim, SEGA, Real Networks, iPlay and many more.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company present in 20 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment and retail brands including Wal-Mart, ABC Television, Cartoon Network, SEGA, Real Networks and more. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.