SOURCE: Pinpoint Systems Corp.

 

LAS VEGAS, NV--(Marketwire - July 22, 2008) - Pinpoint Systems Corp. (www.pinpoint-corp.com), a leading provider of marketing solutions and marketing software implementation services, today announced it is sponsoring the 2008 Casino Marketing Conference, being held at Paris Las Vegas on July 22-24. The conference, one of the largest in the gaming industry, addresses marketing challenges across all facets of the gaming industry, including commercial casinos, tribal casinos and racetrack casinos -- virtually any gaming venue around the world.

At the conference (Booth #2), Pinpoint will be showcasing the depth and breadth of its marketing solutions for the gaming industry, including the Pinpoint Rewards Casino Marketing Solution. Designed to help casinos optimize return on their marketing investment, Pinpoint's solution leverages an industry-specific marketing data mart that helps address the critical challenges faced by today's gaming industry marketers.

Based on the industry-leading Unica Affinium Suite, Pinpoint's solutions provide the maximum return on its clients' marketing investment through a combination of innovative technology solutions and consulting expertise specifically tailored for the unique needs of the gaming industry. By providing greater transparency into marketing spend and return, Pinpoint enables more effective allocation of the marketing investment to determine the best ways to reach, reward and retain customers for maximum profitability.

"We're excited to be sponsoring the Casino Marketing Conference and to have the opportunity to showcase our solutions to the industry," said Paul Becker, CEO and founder of Pinpoint Systems Corporation. "In today's hypercompetitive gaming industry, insight into how marketing programs are performing is critical. We've designed our solutions to help our clients retain the loyalty of their most profitable customers, increase the share of gaming wallet for their entire customer base and attract new patrons with an overall casino experience superior to that of their competitors."

About Pinpoint Systems Corporation

Pinpoint Systems Corporation is a leading provider of marketing solutions and marketing software implementation services that help increase the overall profitability of a company's marketing programs. Our consultants are expert marketers and technologists, with a truly creative approach for linking marketing processes and technology systems. Our clients are Fortune 500 and mid-market companies across multiple vertical markets that benefit from our proven, scalable solutions that are customized to each client's unique business needs.

For more information about Pinpoint Systems Corporation, please call 800-809-0612 or email info@pinpoint-corp.com. You may also visit us at www.pinpoint-corp.com.