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SOURCE: Panasonic
Panasonic Introduces DMC-LS85 AA-Battery Powered Digital Camera With 4x Optical Zoom and Bright F2.8 Lens
New 8.1-Megapixel LUMIX Features Intelligent Auto Mode for Ultimate Ease of Operation, Suitable for Digital Photographers of All Levels
SECAUCUS, NJ--(Marketwire - January 16, 2009) - Panasonic today introduced a new addition to its acclaimed LUMIX line of digital cameras, the 8.1-megapixel DMC-LS85. Encased in a compact design and powered by AA batteries, the DMC-LS85 offers a powerful 4x optical zoom and bright F2.8 quality LUMIX DC VARIO lens at an affordable price.
Panasonic has incorporated its Intelligent Auto Mode (iA) into the DMC-LS85, a new addition to the LS series of entry-level cameras. In this model, iA is comprised of four major functions including Mega O.I.S, Intelligent ISO Control, Intelligent Scene Selector and Face Detection. Additionally, Panasonic's Quick AF (auto focus) system allows the camera to automatically keep focus on a subject without the need to hold the shutter button down halfway, greatly minimizing the time needed for the camera to focus. A new enhancement for iA mode this year is a simple button located on top of the camera, which enables the user to enter the mode directly without going into the menu.
"By combining intuitive, advanced technologies with a compact design and an affordable price, the DMC-LS85 is ideal for a consumer at any level. From beginner to the advanced photographer, this portable and inexpensive camera can take high-quality photos," said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "The wide array of easy-to-use features and the powerful LUMIX lens make the DMC-LS85 an impressive entry-level camera and further reinforces Panasonic's goal to make digital photography a fulfilling and enjoyable experience for consumers at all levels."
The DMC-LS85 records video in WVGA (848 x 480) format at 30 frames per second in addition to standard VGA (640 x 480). The WVGA motion picture fits a wide-screen (16:9) TV perfectly. Furthermore, a 2.5-inch large LCD features 230,000-dot high resolution and Intelligent LCD function, which detects lighting conditions and controls the brightness level of the LCD to offer a display with the most appropriate clarity in any situation. Slideshows can be accompanied by music, courtesy of the newly added speaker, so users can view or show their photos with greater impact.
The DMC-LS85's internal memory has doubled in capacity, when compared to its predecessor the DMC-LS80, up to approximately 50MB. Due to the low energy consumption of the camera's Venus Engine IV processor, battery life has also been extended to shoot more than 270 photos (CIPA) with two AA batteries.
The DMC-LS85 will be available in silver, black and pink at a suggested retail price of $119.95 starting in April 2009. For more information and to download full specifications, please visit www.panasonic.com/pressroom.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a
Division of Panasonic Corporation of North America, the principal North
American subsidiary of Panasonic Corporation. (
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96.7 x 62.0 x 29.8 mm
Metrics Dimensions (W x H x D) (3.89 x 2.48 x 1.19 in)
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Weight 128g (0.28 lb)
Approx. 176g with
Battery and SD Memory
Card (0.38 lb)
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Camera Effective
Optics Pixels Pixels 8.1 Megapixels
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1/2.5-inch / 8.32 Total
Sensor Size / Total Megapixels / Primary
CCD Pixels / Filter Color Filter
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F2.8 - 5.9 / 2-Step
(F2.8 - 8 (W) / F5.9 -
Lens Aperture 16 (T))
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Optical Zoom 4x
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f=5.5-22.0mm (33-132mm
Focal Length in 35mm equiv.)
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Extra Optical Zoom 5.1x (4:3 / 5M), 6.4x
(EZ) (under 3M)
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Lens LUMIX DC VARIO
6 elements in 5 groups
(3 Aspherical Lenses / 4
Aspherical surfaces)
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2-Speed Zoom -
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Optical Image MEGA O.I.S. (Auto /
Stabilizer Mode1 / Mode2)
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Conversion lens
Compatibility -
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Digital Zoom 4x
( Max. 16.0 x combined
with Optical Zoom
without Extra Optical
Zoom )
(Max.25.5x combined with
Extra Optical Zoom)
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Normal: Wide 50cm/ Tele
Focus Focusing Area 50cm - infinity
Macro / Intelligent AUTO
: Wide 5cm / Tele 50cm -
infinity
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Focus Range Display Yes
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AF Assist Lamp Yes
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Normal / Macro, Quick AF
Focus (Always On)
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AF Metering Face / Multi (9pt) / 1pt
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8-1/2000 sec
Starry Sky Mode:
Shutter Shutter Speed 15, 30, 60sec.
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Finder Viewfinder -
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Optical Image
Recording iA Stabilizer Yes
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Intelligent ISO
Control Yes
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Face Detection Yes
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Portrait, Scenery, Night
Intelligent Scene Portrait, Night Scenery,
Selector Macro
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Intelligent Exposure -
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AF Tracking -
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Digital Red Eye
Correction -
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iA Direct Button Yes
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Still Image: JPEG (DCF/
File Format Exif2.21)
Motion picture:
File QuickTime Motion JPEG
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Interface Mode Switch [Recording] / [Playback]
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Intelligent AUTO, Normal
Recording Picture, SCN, Motion
Modes Mode Button Picture
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Portrait, Soft Skin,
Self-Portrait, Scenery,
Scene Mode Sports, Night Portrait,
Night Scenery, Food,
Party, Candle Light,
Baby1, Baby2, Pet,
Sunset, High
sensitivity,
Hi-Speed Burst, Starry
Sky, Fireworks, Beach,
Snow, Aerial Photo
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Full-Resolution Image,
3.0 frames/sec Max. 7
Continuous Shooting images (Standard mode),
Mode Max 4 images (Fine Mode)
High-speed Burst Mode:
approx. 4.5 frames/sec
(recorded in 3M for 4:3,
2.5M for 3:2, 2M for
16:9)
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Unlimited consecutive
shooting 2.0 frames/sec
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Motion Picture VGA: 640 x 480 pixels,
Recording 30fps (Motion JPEG)
QVGA: 320 x 240 pixels,
30 fps (Motion JPEG)
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WVGA: 848 x 480 pixels,
30 fps (Motion JPEG)
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Exposure
Parameters Exposure Program AE
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Exposure Compensation 1/3 EV step, +/-2 EV
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Yes (only in
Backlight Compensation Intelligent AUTO mode)
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Auto (AE) Bracketing -
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Multi-Aspect -
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Light Metering Intelligent Multiple
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Auto / 80 / 100 / 200 /
400 / 800 / 1600
High Sensitivity (ISO
ISO Sensitivity 1600-6400)
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Max Auto ISO Setting -
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Image
Parameters Aspect Ratio 4:3 / 3:2 / 16:9
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Still Picture 3264 x 2448 (8M) / 2560
Recording x 1920 (5M EZ) / 2048 x
4:3 1536 (3M EZ)
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3264 x 2176 (7M) / 2048
3:2 x 1360 (2.5M EZ)
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3264 x 1840 (6M) / 1920
16:9 x 1080 (2M EZ)
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Image Quality Fine / Standard
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Auto / Daylight / Cloudy
/ Shade / Halogen /
White Balance White Set
(Selectable at Portrait,
Soft Skin,
Self-Portrait,
Sports, Baby, Pet, High
Sensitivity, Highspeed
Burst mode?
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Quick Menu Yes
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Standard, Natural,
Vivid, Black & White,
Color Mode Sepia, Cool, Warm
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Still Image with Audio
Recording -
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Others Audio Dubbing -
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Flip Animation -
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Real-time histogram -
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Composition Guide line Yes (1 pattern)
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Auto Review 1sec, 2sec, Hold, Zoom
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Review -
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Easy Zoom / Zoom
Resume No / No
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Optical Zoom in Motion
Picture -
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Macro Zoom -
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Orientation Detector Yes
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Scene Mode Help Screen Yes
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Self Timer 2sec / 10sec
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Focus Icon Select -
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Normal Playback,
Slideshow, Favorites
Playback Mode Playback
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Playback Display Easy Organization -
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Touch Zoom -
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Thumbnails / Zoomed 12,30-thumbnails / Max
Playback 16x
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Calender Display /
Dual-Image Playback Yes / No
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Set Favorites / Rotate
Image Yes / No
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Playback Still Images
with Audio -
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Playback Motion
Picture Yes (Motion JPEG)
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All Still Images /
Favorites
BGM Effect
(Natural / Slow / Swing
Slideshow Mode / Urban / OFF)
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Show Histogram -
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Show Highlights -
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Single / Multi / All /
Delete Image All except Favorites
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DPOF Print Setting /
Delete Set Protection Yes / Yes
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Resize / Trim / Aspect
Edit Conv. / Leveling Yes / No / No / No
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Copy / Title Stamp /
Text Stamp Yes / Yes / Yes
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Cut Animation -
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Single / Multi / All /
PictBridge Support Favorites / DPOF
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English,German,French,
Italian,Spanish,Polish,
Czech,Hungarian,Russian,
Chinese(Traditional),
Chinese(Simplified),
Netherlandic, Thai,
Korean, Turkish,
Portuguese,
Arabic, Persian,
Japanese, Swedish,
OSD language Danish, Finnish
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Travel Date / World
Setup Time Yes / Yes
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2.5" TFT Screen LCD
Others Monitor LCD Monitor Display (230K dots)
Field of View : approx.
100%
AUTO Power LCD mode,
Power LCD mode,
High-Angle LCD
---------- ---------------------- ------------------------
Auto, Auto/Red-eye
Reduction, Forced On,
Flash Built-in-Flash Forced Off
0.3 - 5.9m (Wide/ISO
Auto), 0.5 - 2.8m
(Tele/ISO Auto)
---------------------- ------------------------
External Flash -
---------- ---------------------- ------------------------
Built-in Memory, SD
Memory Card, SDHC Memory
Card, MultiMediaCard
Media Recording Media (Still image only)
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Built-in-Memory approx. 50MB
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Audio Microphone / Speaker Mono / Yes
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AV Output (NTSC/PAL,
NTSC only in N.America)
Interface Interface / USB2.0 Full speed
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Alkaline AA Battery x2
Power Power (Included)
AC Adaptor (Input:
110-240V AC) (Optional)
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270 pictures (Alkaline
Batteries, CIPA
Standard)
300 pictures
(Evolta Batteries, CIPA
Standard)
550 pictures
Battery life (NiHM Batteries, CIPA
(approx.) Standard)
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Standard
Package Included Software PHOTOfunSTUDIO v3.0
USB Driver
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Battery Pack (AA
Alkaline Batteries x 2),
Standard Accessories AV Cable,
USB Connection Cable,
Hand Strap, CD-ROM
MeeJin Annan-Brady
Panasonic
201-392-6124
annan-bradym@us.panasonic.com
Chris De Maria
Panasonic
201-348-7182
demariac@us.panasonic.com