SOURCE: Packaged Facts

 

NEW YORK, NY--(Marketwire - January 8, 2009) - Global branding in the food and beverage industry has never been more challenging. Yet for select leading global companies, the often volatile international marketplace is populated with more opportunities than pitfalls. According to market research publisher Packaged Facts' all-new report, "Top Global Food and Beverage Companies: Strategies for Success," there are eight companies who exemplify the ideal model for success: Nestlé, Kellogg, Anheuser-Busch, Wrigley, Kraft, Heinz, Danone and Coca-Cola.

It's no coincidence that these elite eight are among the most recognizable company names in the world. Each manages a portfolio of brands that are consumed across multiple international markets, and most have heritages going back over a century.

Their reputations for achieving longevity through innovation and ingenuity have proven advantageous in their bids to flourish amidst the major trends that are challenging and changing the food and beverage industry in the 21st Century.

"The foremost similarity among all eight companies is their commitment to innovation, to create products that meet the changing needs of consumers," says Tatjana Meerman, publisher of Packaged Facts. "Innovation is a critical part of their strategies to win over new consumers, protect and bolster their competitive advantage and hence drive long-term financial gains."

For example, many companies employ strategies to allay the mounting pressure they face to be accountable for and help promote healthier lifestyles. These include moving nutritional guidelines to the front of packs to enable consumers to make better informed decisions, producing smaller packs to supply consumers with snack solutions that can be used as part of calorie-controlled diets, and providing products that are nutritionally balanced or have added nutritional benefits.

"Top Global Food and Beverage Companies: Strategies for Success" contains a unique mix of consumer, market and industry insight with international scope. The report provides in-depth insight into the global marketing strategies of the aforementioned eight prestigious global food and beverage companies, examining how they've become successful, what they're doing to evolve their business in the current climate and future challenges ahead. For further information visit: http://www.packagedfacts.com/Global-Brands-re-1780987/.

About Packaged Facts -- Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information contact Jenn Tekin at (240) 747-3015 or jtekin@marketresearch.com.