May 28, 2010 09:30 ET

PRSA-NY Celebrates 23rd Annual Big Apple Awards

Time Warner Cable Wins "Best of Best" for "Let's Connect: Introducing Time Warner Cable's Mission & Values"; Prestigious John W. Hill Award Presented to James E. Lukaszewski Chairman and President, The Lukaszewski Group Inc.

NEW YORK, NY--(Marketwire - May 28, 2010) -  Public relations and communications professionals gathered last night to celebrate the 23rd Annual Big Apple Awards. Special guest hosts Michelle Charlesworth and Phil Lipof of WABC-TV assisted in awarding 32 Big Apple Awards and 20 Honorable Mentions. Held annually, the awards ceremony presented by the New York Chapter of the Public Relations Society of America (PRSA-NY, www.prsany.org) recognizes excellence in public relations. The dinner was held at the Hudson Theatre, Millennium Broadway Hotel.

"The Big Apple Awards recognize the exceptional work of New York area public relations professionals. The winning organizations demonstrated a gold standard in public relations, a clear understanding of campaign objectives and flawless execution that delivered value and tangible results for their clients," said PRSA-NY President-elect, and Big Apple Awards Chair, Sandra Fathi.

Time Warner Cable accepted the prestigious "Best of the Best" award for the "Let's Connect: Introducing Time Warner Cable's Mission & Values" campaign. The award for Best Use of Research, Measurement, and Evaluation was presented to North Shore-LIJ Health System in the Internal Communications: Government, Associations & Non-Profit Organizations category for its campaign titled "'it's about choices' Open Enrollment Campaign."

At the event, three individuals were honored with special awards for their contributions, leadership and accomplishments:

• The John W. Hill award was presented to James E. Lukaszewski, ABC, APR, Fellow PRSA, The Lukaszewski Group Inc. for his demonstration of leadership in the practice of public relations and the highest standards of ethical conduct.
• The Philip Dorf Award was presented to Deborah Radman, APR, Fellow PRSA, for outstanding accomplishments in mentoring PR practitioners and students.
• The President's Award was presented to Grace T. Leong, APR, Hunter Public Relations, for outstanding service and contributions to PRSA-NY.

The 2010 Big Apple Awards competition was open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2009 and implemented anywhere in the United States. To qualify, professionals in the Tri-State Area had to perform most or all of the actual work on the programs. The panel of judges was comprised of experienced, senior level public relations practitioners, representing a broad range of disciplines. A complete list of winners follows.

2010 Big Apple Winners

COMMUNITY RELATIONS: BUSINESS PRODUCTS & SERVICES
Boehringer Ingelheim Healthy Families Campaign
GolinHarris

CORPORATE SOCIAL RESPONSIBILITY: BUSINESS
Saving Marine Wildlife with Dawn's Everyday Wildlife Champions
MS&L

EVENTS & OBSERVANCES (MORE THAN SEVEN DAYS): BUSINESS
Kodak Makes the World a Little Brighter
Ketchum

EVENTS & OBSERVANCES (ONE TO SEVEN DAYS): BUSINESS
Free Resumes for the Masses
Ketchum

EVENTS & OBSERVANCES (ONE TO SEVEN DAYS): GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
The Pandemic Challenge: Boosting Awareness and Action against Seasonal Influenza
Alembic Health Communications

INNOVATION & TECHNOLOGY
Volkswagen GTI Becomes the World's First Car Launched Exclusively On a Mobile Device
MWW Group

INTEGRATED COMMUNICATIONS: BUSINESS TO BUSINESS
Regus NYC Lead Generation Campaign
Affect Strategies, Inc.

INTEGRATED COMMUNICATIONS: CONSUMER PRODUCTS & SERVICES
"Salt 101" Spices Up Diamond Crystal® Salt
Carmichael Lynch Spong Public Relations

INTEGRATED COMMUNICATIONS: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
Meet The Breeds
American Kennel Club

INTERNAL COMMUNICATIONS: BUSINESS
Let's Connect: Introducing Time Warner Cable's Mission & Values
Time Warner Cable

INTERNAL COMMUNICATIONS: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
"it's about choices" Open Enrollment Campaign
North Shore-LIJ Health System

MARKETING BUSINESS-TO-BUSINESS: OTHER
Paving the Way to M&A: Trade Media PR Supports Key Business Objectives 
Articulate Communications Inc.

MARKETING CONSUMER PRODUCTS: FOOD, BEVERAGE & HOSPITALITY
Hickory Farms: Tradition Reinvented
Emanate

MARKETING CONSUMER PRODUCTS: HEALTHCARE
Capturing the State of the Nation's Brain Health
Carmichael Lynch Spong Public Relations

MARKETING CONSUMER PRODUCTS: OTHER
The Goodyear Fuel Max Challenge-Going the Extra Mile
Coyne Public Relations

MARKETING CONSUMER PRODUCTS: PACKAGED GOODS
Big News in the World of Mini's- The Launch of Colgate® Wisp®
Cohn & Wolfe Public Relations

MARKETING CONSUMER PRODUCTS: TECHNOLOGY
That's INGENIOUS! Challenge
Fleishman-Hillard, Inc.

MARKETING CONSUMER SERVICES: FINANCIAL SERVICES
A Bank Branch in Your Pocket Thanks to Mobile Banking
Emanate PR

MARKETING CONSUMER SERVICES: HEALTHCARE
Hit your CML Target with Kareem Abdul-Jabbar
Ruder Finn, Inc.

MARKETING CONSUMER SERVICES: OTHER
"Drive with a Smile" Palisades Highway Art Gallery
MWW Group

MARKETING CONSUMER SERVICES: TRAVEL, TOURISM & HOSPITALITY
The Jersey Shore Store
Brushfire, Inc.

MULTICULTURAL PUBLIC RELATIONS: BUSINESS
Hennessy Salutes a Moment in History
MS&L

MULTICULTURAL PUBLIC RELATIONS: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
Ronald McDonald House Charities®/HACER-NY Tri-State Chapter
d expósito & Partners

NEW MEDIA/SOCIAL MEDIA CAMPAIGN: CONSUMER PRODUCTS & SERVICES
Building a Consumer Voice: Development of Life on Crypton Blog
Carmichael Lynch Spong Public Relations

NEWSLETTER/MAGAZINE
Crohn'sAdvocate: Connect. Educate. Empowe.r™ 
Biosector 2

PUBLIC AFFAIRS: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
New York's Accountancy Reform Law
New York State Society of Certified Public Accountants

PUBLIC SERVICE ANNOUNCEMENT (PRINT & VIDEO)
PSA Campaign for S.T.A.N.D. (Start Taking Action Now for Diabetes)
Euro RSCG Life PR

PUBLIC SERVICE: BUSINESS
Iams Home 4 the Holidays Continues Its Misson to Save the Lives of Homeless Pets
PainePR

REPUTATION & BRAND MANAGEMENT: BUSINESS
A Prescription for Change: Communicating the Safety Platform
Coyne Public Relations

REPUTATION & BRAND MANAGEMENT: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
"Life...supplemented" Consumer Wellness Campaign
CRT/tanaka

USE OF BROADCAST: (INCLUDING VIDEO NEWS RELEASE, B-ROLL, SATELLITE MEDIA TOUR & ONLINE DISTRIBUTION)
March of Dimes Prematurity Awareness
March of Dimes

WEBSITE (NEW OR NEWLY DESIGNED)
Changing the Conversation: From Corporate Greed to Good Union Partner
MWW Group

2010 Honorable Mentions

EVENTS & OBSERVANCES (MORE THAN SEVEN DAYS): BUSINESS
Stepping up to the Plate: Cohn & Wolfe Hits Home Run with 2009 World Baseball Classic
Cohn & Wolfe

EVENTS & OBSERVANCES (ONE TO SEVEN DAYS): BUSINESS
Candy Land's Sweet 60th Birthday Celebration
Coyne Public Relations

EVENTS & OBSERVANCES (ONE TO SEVEN DAYS): BUSINESS
Monopoly U.S. National Championship Event
Hunter Public Relations

INTEGRATED COMMUNICATIONS: BUSINESS-TO-BUSINESS
POPmoney : Generating "POP" for a New Person-to-Person (P2P) Payments Service
Zer0 to 5ive

INTERNATIONAL COMMUNICATIONS: BUSINESS
Attracting, Retaining, and Engaging Achievement Addicts
Carmichael Lynch Spong Public Relations

MARKETING BUSINESS-TO-BUSINESS: OTHER
A "Stimulus" for Sales for TransitCenter: Using Traditional and Social Media to Increase Adoption of Tax-Free Commuter Benefits
Makovsky + Company

MARKETING CONSUMER PRODUCTS: HEALTHCARE
MATADOR™ by Jack Link's® Bold Move into Action Sports
Carmichael Lynch Spong Public Relations and Fuse, LLC

MARKETING CONSUMER PRODUCTS: PACKAGED GOODS
Turning a Stylish Mix of Form + Function into Sales Success for Oral-B's Pulsonic
MS&L

MARKETING CONSUMER PRODUCTS: PACKAGED GOODS
Searing Calphalon Unison in the Heads and Hearts of America's Goddesses
Carmichael Lynch Spong Public Relations 

MARKETING CONSUMER PRODUCTS: TECHNOLOGY
Introducing nook™...and Igniting an eBook Reader Revolution
Fleishman-Hillard International Communications

MARKETING CONSUMER SERVICES: HEALTHCARE
Crohn'sAdvocate: Connect. Educate. Empower.™
Biosector 2

MARKETING CONSUMER SERVICES: HEALTHCARE
SolvayCARES Scholarship
Ruder Finn, Inc.

MARKETING CONSUMER SERVICES: TRAVEL, TOURISM & HOSPITALITY
Bringing New Life to an Old Steel Town: Launching Sands Casino Resort Bethlehem
GolinHarris

NEW MEDIA/SOCIAL MEDIA CAMPAIGN: CONSUMER PRODUCTS & SERVICES
"Brushing up on Mobile: Sherwin-Williams ColorSnap iPhone App
Carmichael Lynch Spong Public Relations and Resource Interactive

NEW MEDIA/SOCIAL MEDIA CAMPAIGN: CONSUMER PRODUCTS & SERVICES
Turning 1-800-FLOWERS.COM's "Spot A Mom" Campaign into a Social Media Movement
MWW Group

PUBLIC AFFAIRS: GOVERNMENT, ASSOCIATIONS & NON-PROFIT ORGANIZATIONS
Increasing "FLUency:" A Team Approach to Protect Children against Influenza
Alembic Health Communications

REPUTATION & BRAND MANAGEMENT: BUSINESS
Home Has a New Address: The Launch of Bank of America Home Loans
Emanate

USE OF BROADCAST: (INCLUDING VIDEO NEWS RELEASE, B-ROLL, SATELLITE MEDIA TOUR & ONLINE DISTRIBUTION)
Morocco: Richard Bangs "Quest for the Kasbah"
Spring O'Brien & Co.

WEBSITE (NEW OR NEWLY DESIGNED)
Accenture Corporate Website Redesign
Accenture

WEBSITE (NEW OR NEWLY DESIGNED)
"Online Oasis"
Weber Shandwick

Sponsors for this year's Big Apple Awards include Platinum Sponsor, newscast; Gold Sponsors, Chandler Chicco Companies, Euro RSCG Worldwide PR, Fleishman-Hillard, Inc., Hunter Public Relations, Ketchum, MS&L, MWW Group;  Silver Sponsors, BizBash, Carmichael Lynch Spong, CRT/tanaka, Emanate PR, Germinder & Associates, Inc., GolinHarris, Makovsky + Company, Ruder Finn, Inc.; Bronze Sponsors, Bulldog Reporter, BusinessWire, PainePR.

About PRSA-NY's Big Apple Awards
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Superior communications programs solve problems, change opinions and create opportunities. The Big Apple Awards program seeks to recognize communications professionals who have achieved the standards of excellence.

About PRSA-NY
The Public Relations Society of America, New York City Chapter, (www.prsany.org) is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.