SOURCE: NetShelter

September 24, 2008 09:50 ET

PC Gaming Performance-Benchmark Leader, Futuremark, Joins NetShelter Technology Media Network of Tech Sites

NetShelter Breaks Into comScore Top 100 Media Properties in US With Record High Monthly Uniques of 10.5 Million

TORONTO--(Marketwire - September 24, 2008) - NetShelter Technology Media, which pioneered the concept of the vertical media network by assembling the largest technology-oriented audience in the world, today announced that Futuremark Corporation, the world's top provider of PC performance analysis software 3DMark® and services for PC Gaming that allow millions worldwide to gauge their system performance on thousands of applications and game titles, has executed an agreement to be part of the NetShelter portfolio of sites. Moreover, NetShelter Technology Media has broken into the comScore top 100 media properties in US with a record high 10.5 million monthly unique visitors. NetShelter is rapidly closing the gap with CNET, which currently has the largest online technology audience.

"Futuremark is a perfect example of why NetShelter works so efficiently for advertisers. It attracts a highly involved user base of 1.2 million monthly unique visitors to a singular topic that deeply interests and engages them. We can bundle the Futuremark visitors with audiences from our other sites and provide advertisers with significant reach into PC gamers, enthusiasts, and overclockers for example," says Peyman Nilforoush, Co-Founder and CEO for NetShelter Technology Media. "With Futuremark's extensive database of consumer data, we can directly target advertising based on specific PC gaming component hardware and operating systems."

"With a variety of products and applications to analyze PC hardware performance, Futuremark has become an industry standard for PC enthusiasts, gamers, and embedded device users to gauge system and gaming performance," says Oliver Baltuch, President of Futuremark. "This empowers users to know how their PC or smartphone will perform while playing a specific game or which hardware component upgrade will give them the best performance compared to other systems in the world. We are pleased to work with NetShelter Technology Media. They too are the industry standard for helping advertisers reach technology consumers."

Futuremark® Corporation (www.futuremark.com) is the leading provider of PC performance-benchmark software 3DMark® and services for PCs and embedded systems. Futuremark is known around the world for its benchmark products, including the 3DMark® and PCMark® Series, SPMark™ and VGMark™ (with more than 30 million copies distributed worldwide) and value-added services powered by a database of almost 27 million real life benchmarking results. Futuremark maintains offices in Saratoga, California and Helsinki, Finland.

Launched in 1999 as NetShelter, Inc., NetShelter Technology Media (www.netshelter.net) first pioneered the concept of the vertical media network assembling one of the largest technology-oriented audiences in the world via the NetShelter Branded Network (NSBN) and helping leading interactive advertising agencies and marketers engage with their core target audience of technology, IT buyers and influencers. NetShelter Technology Media reaches over 30 million unique visitors worldwide according to comScore and is ranked 2nd in reaching technology audiences online (closely trailing CNET). In a fragmented online media landscape NetShelter Technology Media is the new platform for technology publishing online. It partners with the top independent voices in the technology industry and helps them grow their media business. NetShelter's goal is to become the leading global media company for the technology sector.