LOS ANGELES, CA--(Marketwire - July 2, 2009) - Dr. Bloom, Inc., known throughout the world as the creator of the original teething jewelry, has announced its summer "Teething For Troops" campaign just in time for the holiday weekend. From July 4th - July 31st, 5% of total wholesale and retail sales will be donated to fund care packages for military units deployed overseas.

The Co-Founders of Dr. Bloom, Inc., Dr. Helen Bloom Smith, Joy Bloom Wright, and Mary Settlemier, have all served in the military and will use their experience to create packages that are useful while providing troops with small comforts from home.

Dr. Helen Bloom Smith, DMD, who conceptualized the idea of Chewable Jewels after watching patients with teething babies search for safe alternatives to car keys and beaded necklaces, remarked: "Whether deployed on a ship or stationed at a base overseas, receiving a care package from home brings such tremendous joy during often difficult and lonely times."

Added Co-Founder Joy Wright: "We hope that friends and families of military personnel will see this as an opportunity to support their loved ones using 'Teething For Troops' as the platform."

Dr. Bloom, Inc. products are made from safe, durable materials free of BPA, PVC, lead, and phthalates. As safety is of the utmost importance, all products abide by the "Consumer Product Safety Improvement Act of 2008."

The fashionable teething jewelry comes in 18 different colors (both solids and marble) and is packaged in bracelet sets, necklace and bracelet sets, key chain and bracelet sets. Items can be purchased online, and at retail stores both nationally and internationally.

About Dr. Bloom, Inc.

Dr. Bloom, Inc. (www.ChewableJewels.com) was founded by female entrepreneurs Dr. Helen Bloom Smith, DMD, Joy Bloom Wright, and Mary Wheeler Settlemier. The company created and manufactured the original teething and nursing jewelry known today as Dr. Bloom's Chewable Jewels®. All dentist created and endorsed products are made from FDA approved materials; are Phthalate, BPA, and PVC free; are latex and lead free; and are waterproof and dishwasher-durable.