December 04, 2008 16:23 ET

Opening Keynote for Add-on-Con Conference to Focus on New Business Models in a Difficult Economy

SAN FRANCISCO, CA--(Marketwire - December 4, 2008) - Browsers have become rich platforms -- providing great distribution to highly engaged users. Add-on companies have shown that browser-centric innovation can drive rapid adoption and attract investment from top venture firms. What has been less clear is how these companies transition to revenue.

Add-on-Con's opening Keynote will be moderated by venture capitalist Jeremy Liew of Lightspeed Venture Partners. During this one hour session Mr. Liew will review the business models of today's most popular add-on companies.

--  Cooliris's Alec Jeong will talk about the innovative way it is
    reaching 2.5 million active users
--  Alex Iskold of AdaptiveBlue will share how Glue generates revenues by
    creating a pipe for consumer transactions
--  Adam Boyden of Conduit will discuss the 140,000 publishers from 180
    countries that have joined the Conduit Network
--  OneRiot's CEO Kimbal Musk will talk about how add-ons drive search
    traffic
    

Over the past year, 3 basic revenue themes for Add-ons have emerged: Advertising, Selling data, and Selling services. "What is interesting is how the different add-on companies are innovating across these standard models. They're benefiting from the ubiquitous presence that is only available to browser add-ons," says conference organizer Robert Reich.

The first Add-on-Con is sponsored by Microsoft and Mozilla. The event is scheduled for December 11, 2008 in Mountain View California at the Computer History Museum.

For more information visit: http://www.add-on-con.com.

About Microsoft and Internet Explorer (MSFT)

Windows Internet Explorer 8 provides users with greater speed and efficiency, the ability to "reach beyond the page," and increased safety, choice, and control, leading to a vastly improved Web browsing experience. Developers will enjoy new features and capabilities that help them work faster and deliver innovative new user experiences. IT professionals will benefit from new deployment and management capabilities.

About Mozilla

Mozilla is a global community dedicated to building free, open source products and technologies that improve the online experience for people everywhere. We work in the open with a highly disciplined, transparent and cooperative development process, under the umbrella of the non-profit Mozilla Foundation. As a wholly owned subsidiary, the Mozilla Corporation organizes the development and marketing of Mozilla products. This unique structure has enabled Mozilla to financially support and cultivate competitive, viable community innovation. For more information, visit www.mozilla.com.