SOURCE: GE
August 26, 2008 17:00 ET
Online Video: Celebrity Jeans Charity Auction in Times Square Hosted by Alison Sweeney
Hundreds of Clothes Hanging Above Streets in Celebration of the New GE Profile™ Frontload Washer and Dryer With SmartDispense™ Technology
NEW YORK, NY--(Marketwire - August 26, 2008) - Alison Sweeney, host of "The Biggest Loser"
and mainstay of "Days of Our Lives," kicked off a celebrity auction of
jeans, as hundreds of jeans and shirts dangled from clotheslines above the
streets around Times Square today.
Sweeney auctioned off Ryan Seacrest's jeans to benefit the Clothes Off Our
Back Foundation. The remaining celebrity jeans from Miley Cyrus, Nick
Lachey, Minnie Driver, Ashlee Simpson, Terrence Howard, Lauren Conrad, and
many more are available at www.clothesoffourback.org. Also, a sweepstakes
will be held at www.washingmyjeans.com to win the new GE Profile Frontload
Washer and Dryer with SmartDispense™ Technology, which holds up to six
months of detergent and fabric softener. In fact, the new washer can clean
17 pairs of jeans in just one load and 4,420 jeans before needing a refill.
The short video -- available at www.newsinfusion.com -- captures an exciting street-level view of the
live auction in the middle of Times Square as pedestrians, commuters,
tourists and taxicabs gawked at the spectacle of garments hanging like
laundry in the streets.
Sweeney's jeans are also being auctioned off online and although she is
excited, Sweeney was reluctant to surrender her jeans. "You have to
understand, I live in my jeans! I love that they have a darker color, I can
wear them dressed up but they're so comfy too. I've worn these jeans to
several movie premieres, because they're so perfect. Wear them well -- I'll
miss them," Sweeney said.
The Clothes Off Our Back Foundation is a non-profit organization founded by
actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle,"
"Raising the Bar") and Bradley Whitford ("The West Wing," "Studio 60 on the
Sunset Strip"), whose efforts, along with their celebrity and designer
friends have helped improve the lives of children across the globe.
For more information about the new GE Profile frontload washer and dryer
with SmartDispense™ technology visit www.washingmyjeans.com and
www.clothesoffourback.org to bid on celebrity jeans.
About GE Consumer & Industrial
GE Consumer & Industrial spans the globe as an industry leader in major
appliance, lighting and integrated industrial equipment, systems and
services. Providing solutions for commercial, industrial and residential
use in more than 100 countries, GE Consumer & Industrial uses innovative
technologies and "ecomagination," a GE initiative to aggressively bring to
market new technologies that help customers and consumers meet pressing
environmental challenges, to deliver comfort, convenience and electrical
protection and control. General Electric (NYSE: GE) brings imagination to
work, selling products under the Monogram®, Profile™, GE®,
Hotpoint®, SmartWater™, Reveal®, GE Edison™, and EnergySmart™
consumer brands, and Entellisys™ industrial brand. For more information,
consumers may visit www.ge.com.
About Clothes Off Our Back®
The Clothes Off Our Back Foundation® is a 501c3 organization that hosts
charity auctions showcasing today's hottest celebrity attire. Items are put
up for bid to the public with proceeds going to benefit children's
charities. Clothes Off Our Back was founded by actors and philanthropists
Jane Kaczmarek ("Malcolm In The Middle," "Raising the Bar") and Bradley
Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts,
along with their celebrity and designer friends have helped improve the
lives of children across the globe. Additional information can be found at
www.clothesoffourback.org.