EINDHOVEN, THE NETHERLANDS--(Marketwire - April 30, 2010) -
Editors Note: There is a photo associated with this Press Release.
The ad platform, recently opened for public by www.seo-console.com, provides unique opportunities for online business enterprises, as well as for owners of high-quality websites. The two primary goals of the new platform are: (a) to enable large-scale marketing and promotion of e-commerce websites with high efficiency and low cost and, (b) to open up a wide monetization gateway for webmasters of trustworthy websites with a targeted traffic.
A revolutionary marketing innovation of the platform is realized by introduction of a new type of advertisement format, so called Digest-Based Ads (DBA), which enable reaching two targets at one shot: first, to obtain direct visitors from the publishing websites and, second, improve ranking positions in the organic search results of major search engines. This efficiency is achieved by the unique DBA' purpose and structure.
The unique purpose of a DBA is to represent a short summary/digest of a content of a promoted webpage/website. In a number of sentences, comprising a DBA, an advertiser is able to transfer the business selling point of his website in a catchy and informative way (which is not possible with the current online ad services, since they allow short ads only). Thereby, such DBA becomes a source of a content that website visitors perceive not as a boring and irritating advertisement, but rather as an integral and useful part of a webpage.
The unique structure of a DBA is comprised by a short title and relatively long description text following the title. The title is actually a textual link or backlink to the promoted business website. By clicking on the title, a visitor lands on the promoted website. In such structure, the title represents an anchor text of a link, which, if found by a search engine, enhances the ranking of the promoted business website in organic search results. The ranking is enhanced specifically for such keywords, which are present in the text of the title.
Moreover, the platform enables advertisers to place Digest-Based Ads onto publishing websites, which have the same themes/niches as the promoted website. This makes the platform a powerful instrumentation for context-wise ad placement, which increases direct and SEO traffic significantly. As a result, advertisers obtain reach tooling for SEO marketing and promotion of their online businesses.
For publishers, the platform offers a number of unique benefits as well. Primarily, publishers increase website monetization by selling ads on its webpages. As an addition, they obtain a catchy and, in most of the cases, interesting content for their webpages on a long-term basis.
Seo-Console.com platform had already formed a wide high-quality network of advertisers and publisher during its life in a private mode. From now on, any solid online enterprise can open a free account, buy and sell ads in the new format, since the platform is open for public access.
Seo-Console.com is a part of IVRA Holding B.V., headquartered in Eindhoven, The Netherlands, which develops and provides B2C online-solutions for marketing and tourism sectors.
Egor Bondarev, Marketing Director, Seo-Console.com
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