SHANGHAI, CHINA--(Marketwire - February 10, 2009) - Despite the global downturn, China still offers an economy that's growing, with predictions for growth ranging from about 7 percent to 9 percent in 2009, stimulated by significant government investment. As such, China will remain a key market for growth as well as a major supplier to the world. To help management of Western businesses better understand how to tap China's potential, Technomic Asia has partnered with the producers of "On the Frontlines: Doing Business in China" to create a pragmatic and street-smart business tool useful for China beginners and veterans alike.

The "On the Frontlines: Doing Business in China" series consists of five DVDs full of insights from more than 150 interviews and one CD, sponsored by Technomic Asia, that contains research reports, book excerpts, a China Readiness Assessment and more. The video series is hosted by James Fallows, China correspondent for the Atlantic, who also served as editorial director for this project. Joe Nocera, business columnist for the New York Times, provides commentary and analysis throughout the series, as well.

With "On the Frontlines: Doing Business in China," business leaders will quickly understand how to:

--  overcome the cultural barriers to doing business in China,
--  master the fine art of negotiating with the Chinese,
--  succeed in making the deals you want to make in China, and
--  avoid costly mistakes: business is different in China.
    

"On the Frontlines: Doing Business in China" is only available online and sells for $199, but the series can be ordered at a 25 percent discount off the retail price at www.chinadoingbusiness.com using the promo code "TechAsia2009."

"One of our favorite sayings is 'In China, everything is possible, but nothing is easy,' and this documentary shines some light on why that's true," said Steven Ganster, one of the interviewees for this documentary series and the managing director of Technomic Asia, a China-strategy consultancy and a division of Tompkins International. "Although nothing in China is easy, a well-informed strategy to establishing a business presence is worth the effort. With most of world reeling from economic trouble, China provides opportunities to great to be ignored."

About Technomic Asia

Technomic Asia, a division of Tompkins International, is a strategic consultancy with more than 20 years of experience helping clients plan and execute Asian growth strategies. Technomic Asia helps companies enter the Asian market or expand their business by providing critical market insight, an understanding of business potential and assistance in designing the optimum strategy for success. Technomic Asia's Steven Ganster and Kent Kedl are co-authors of "The China Ready Company," a book that details the formation of a successful China strategy. www.technomicasia.com | www.chinareadycompany.com