Official Launch of $100,000 Sweepstakes for Winning Colours Stain Remover

BARRIE, ON--(Marketwire - March 23, 2009) - "T minus Zero and Lift-off" as Winning Brands Corporation's first-ever continental Sweepstakes launched on-schedule and on-budget this weekend. The company www.WinningBrands.ca (PINKSHEETS: WNBD) (FRANKFURT: WMU) enters a new era of marketing sophistication for its Winning Colours Stain Remover brand as Winning Brands deploys an array of field resources to grow its store presence and consumer awareness in 2009. All persons of the age of majority (18 in most jurisdictions) amongst a population of approximately 300 Million in most U.S. states and Canadian provinces became eligible to enter the 2009 $100,000 Winning Colours Stain Remover Sweepstakes on Friday at midnight -- and the launch seems to have gone without a hitch. Official sweepstakes rules are posted on the company's website, running to November 22, 2009 to coincide with the conclusion of the NASCAR racing season. The intention of Winning Brands to launch a two-country sweepstakes was revealed on the company's website in February to coincide with introduction of Winning Colours Stain Remover in the 2009 Official NASCAR Annual, "RacingOne," in which motorsports fans are treated to a special promotional code on page 3. That code remains valid to November 22nd as well. The 2009 "RacingOne" Annual and Winning Brands' double-page-spread was first distributed at the Daytona 500 and is available at every NASCAR race weekend until the end of the season -- as well as at bookstores and other retailers across the USA. Winning Brands' production subsidiary, Niagara Mist Marketing Ltd, is the sweepstakes sponsor in 2009.

Winning Brands' CEO, Eric Lehner, explains the sweepstakes implementation plans. "Counter cards and special information have been developed for distribution to thousands of retailers, whether or not they have acquired inventory of Winning Colours Stain Remover yet so that the stores can participate quickly and easily in this terrific initiative. People love sweepstakes. They will have the fun of participating in a chance to win $100,000 while also discovering more about a brand that is on a trajectory to become North America's favourite stain removing product."

The program has been designed for ease of implementation by distributors and retailers alike. Winning Brands Key Account Manager, C.E. Norman, gives one example of several. "I'm really proud of our business partners. They grasped the win-win nature of this approach to team building immediately. A distributor, House Hasson Hardware in Tennessee, is just one case in point. Official sweepstakes material is being distributed throughout that company's account base, numbering over 1,000 store doors. Product advertising will be distributed to about 300,000 consumers in key states; HHH's own trade publication will feature both editorial and advertising coverage; special training of field representatives has been organized and more. You gotta hand it to those guys -- they know what they are doing. I guess they feel that we do too, so it's a good match. But I have to add that the best of the large retail chains recognize a good thing for their customers also -- so I think that the American business community in general is going to come together and really embrace Winning Colours Stain Remover and run with it."

In Canada -- where Winning Colours Stain Remover is already carried by some of the country's most significant retailers, including Walmart, The Home Depot, Canadian Tire and Home Hardware -- materials will be placed in stores in nine provinces and two territories. Winning Brands' National Sales Manager, Patricia Miles, reports that Winning Brands' key Canadian distributor to the paint sector, Dynamic Paint Products Inc, will be an important ally too. "It's all good. What a breath of fresh air at a time when so many situations are going negative that Winning Colours Stain Remover just keeps on working and gaining fans."

When asked what it would mean to become North America's favourite stain removing product, Winning Brands' Senior VP, Lorne Kelly, put it this way, "You can have a favourite product in the sense that people like it best for certain uses, but we're going after the numbers, too. In order to be a $100 Million brand at the wholesale level, Winning Colours Stain Remover just needs to be purchased once in a year, by 2 out of 10 households. But Winning Colours is rare amongst consumer products by being so useful to virtually every household. Our stain removing performance versatility cuts across age, language, lifestyle and other typical filters that prevent a product from becoming a household name. You look at any group of adults and any normal consumer will have some unpleasant spills to deal with eventually, including their kids' messes. In fact, even income level is not an issue. Winning Colours Stain Remover is a concentrated product -- so it can be diluted for general cleaning too. The $9.95 cost of a bottle comes down to an incredible $1.00 per bottle when diluted 10 parts water to one part Winning Colours. Any person can afford that. It's obvious. But we're not a 'discount' brand. We just offer superb value -- and that's great for everyone."

Lehner summarizes the company's competitive position at this point. "Our shareholders own an emerging success story. This company is focused. We have developed an excellent business model and are reliable in carrying out its implementation. The Winning Colours Stain Remover brand was a start-up not so long ago. We had nobody and nothing. The Winning Colours brand was just a concept -- but it was a great product with dedicated people behind it. There are always other companies with bigger dollar projections, but time also reveals how realistic they are. By comparison, our company personality is down-to-earth. We don't hype. We don't exaggerate. We just fixate on the goal. The simple phrase 'Got Stains? Try This!' sums it up. We are just going to hammer away at this day-in and day-out, month after month and year after year -- and one day someone is going to come into my office and say -- 'Guess what, it's official -- we ARE now North America's favourite stain removing product.' When that happens, it's the shareholders who will actually deserve the credit. They made it possible. America is still the land of opportunity because its investment capital market lets gutsy visionaries take risks on emerging ideas and lets investors with sharp instincts pick a potential winner early when the risks are higher. Even the shareholders have their challenges as bashers and short sellers come out of the woodwork. The successful speculative investors are the ones with the best instincts and the self-confidence to trust their own judgment. Winning Brands must serve our consumers and retail partners faithfully on behalf of those shareholders. When the day comes that we are demonstrably North America's favourite stain removing product, those investors will benefit enormously in my opinion, as the stores will have and consumers will have -- it's my job to make that happen and I take that very seriously."

Winning Brands manufactures Winning Colours Stain Remover in the Grand Rapids, Michigan facilities of Surefil, LLC as well as the Niagara Mist Marketing Ltd facilities in Ontario, Canada. Consumers and commercial users alike have consistently reported that Winning Colours Stain Remover is remarkably gentle on skin, yet able to remove paint, grease, grime and goo that used to require harsher chemicals to remove. Even fabrics that are usually off-limits for ordinary stain removing products respond well to Winning Colours Stain Remover. Early stage testing in foreign markets is also underway. Winning Brands' product line includes additional advanced cleaners such as KIND Laundry Products, CLEAN1 All Purpose, SMART Wet Cleaning Solutions to replace dry cleaning solvents and more.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including, but not limited to, the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. SMART™ Wet Cleaning Solutions is trademark of Solvent Free Solutions Inc. Winning Colours, Winning Colors, CLEAN1 and KIND are trademarks of Niagara Mist Marketing Ltd.

NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc; "RacingOne" Annual™ is published by ISC Marketing Services, in association with Professional Sports Publications.