Feb 06, 2001 17:00 ET
eNorthern Captures Second Place In Online Broker Survey
NEWS RELEASE TRANSMITTED BY CCN - A NEWSWIRE SERVICE OF ITG FOR: NORTHERN FINANCIAL CORPORATION TSE SYMBOL: NFC FEBRUARY 6, 2001 - 17:00 EST eNorthern Captures Second Place In Online Broker Survey TORONTO, ONTARIO--Northern Financial Corporation ("Northern Financial") announced today that eNorthern has been ranked second overall in the Gomez Canada Winter survey of online brokers, released yesterday. eNorthern is the online division of Northern Securities Inc., a wholly owned subsidiary of Northern Financial. Gomez, the Internet quality measurement firm, placed eNorthern in second place, moving it ahead of four of its competitors to capture second place among online brokers. eNorthern pulled ahead of such competitors as TD Waterhouse, Charles Schwab, Royal Bank Action Direct and Bank of Montreal Investorline. eNorthern was first in two of the four individual customer profile categories. As stated in the Gomez survey, "Emerging victorious in the Serious Investor and Active Trader profiles, eNorthern also won the Cost, Relationship Services and Ease of Use categories. The site makes a great first impression, with a best of breed interactive demo. Once signed up, customers will experience a clean and straightforward design that is very well integrated." Details of the survey can be found at www.gomez.com. "Understandably, we are delighted with the results of the latest Gomez survey", stated AnneMarie Ryan, Senior Vice President of Online Businesses for Northern Financial. "This ranking serves as confirmation that eNorthern is a serious competitor to the large firms. We are challenging the existing online brokers by being innovative and constantly seeking to enhance and improve our site and our service offering. We are determined to deliver a superior online trading service to Canadian investors." Chairman and CEO Vic Alboini commented, "Northern Financial is the only publicly held brokerage company in Canada which offers both online investment banking and online trading services. Our clear, focused strategy is to build a small cap-oriented, traditional investment bank with a strong Internet distribution system. eNorthern offers what we believe to be the best financial services portal in Canada, with access to market data, news, research, online trading and online public offerings." Gomez is the leading Internet quality measurement firm, providing e-commerce customer experience measurement, benchmarking, and customer acquisition services to help firms build successful e-businesses and guide consumers in transacting online. Northern Financial Corporation wholly owns Northern Securities, a full service Toronto-based investment bank which provides services to small market capitalization companies and which provides online trading and online public offering services at its website at www.enorthern.com. -30-
For more information, please contact
FOR FURTHER INFORMATION PLEASE CONTACT:
Northern Financial Corporation
Vic Alboini
President and CEO
(416) 644-8110
(416) 644-0271 (FAX)
e-mail: vic@northernsi.com
or
Northern Financial Corporation
AnneMarie Ryan
Senior Vice President, Online Businesses
(416) 644-8170
(416) 644-6431 (FAX)
email: amryan@enorthern.com
