November 24, 2010 09:12 ET
Nokia appoints Jerri DeVard as Executive Vice President and Chief Marketing Officer
ESPOO, FINLAND--(Marketwire - November 24, 2010) - Nokia has appointed Ms Jerri DeVard as
Executive Vice President
and Chief Marketing Officer (CMO), a new role that comes into effect as of
January 1, 2011. DeVard will join Nokia's Group Executive Board, reporting
to Niklas Savander, Executive Vice President and head of Nokia's Markets
unit.
The newly formed Marketing and Communications organization under the CMO
will
bring together all of Nokia's Marketing, Brand Management, Communications
and
selected Industry collaboration activities.
Says Nokia CEO Stephen Elop: "I am delighted to welcome Jerri to the Nokia
team.
Her experience and proven track record from a wide range of consumer
businesses
will be a great boost to increasing consumer focus and will bring fresh
thinking
as we strive for a clearer value proposition for our consumers and continue
to
build the Nokia brand."
Says head of Nokia's Markets unit, Niklas Savander: "With Jerri at the
helm, we
expect the integrated marketing and communications activities to increase
the
impact of our communications and engagement with consumers and other
stakeholders across the industry and across the globe."
DeVard brings with her more than 25 years of marketing experience across
leading
consumer brands, including Verizon, Citigroup, Revlon, Harrah's
Entertainment
and the Pillsbury Company. Her expertise encompasses brand management and
multi-
cultural marketing, with a strong foundation on direct marketing and e-
commerce.
She has provided counsel not only to blue-chip companies, but also applied
her
experience in fund-raising efforts as part of the Barack Obama presidential
campaign. More recently, DeVard has founded her own marketing group that
provides advice and counsel to major consumer product companies.
CV and photo of Ms Jerri DeVard will be available at
http://www.nokia.com/press/media_resources/press-kits
About Nokia
At Nokia, we are committed to connecting people. We combine advanced
technology
with personalized services that enable people to stay close to what matters
to
them. Every day, more than 1.3 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-
performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com), including music, maps, apps, email and
more.
Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation
services, while Nokia Siemens Networks provides equipment, services and
solutions for communications networks globally.
FORWARD-LOOKING STATEMENTS
It should be noted that certain statements herein which are not historical
facts
are forward-looking statements, including, without limitation, those
regarding:
A) the timing of the deliveries of our products and services and their
combinations; B) our ability to develop, implement and commercialize new
technologies, products and services and their combinations; C) expectations
regarding market developments and structural changes; D) expectations and
targets regarding our industry volumes, market share, prices, net sales and
margins of products and services and their combinations; E) expectations
and
targets regarding our operational priorities and results of operations; F)
the
outcome of pending and threatened litigation; G) expectations regarding the
successful completion of acquisitions or restructurings on a timely basis
and
our ability to achieve the financial and operational targets set in
connection
with any such acquisition or restructuring; and H) statements preceded by
"believe," "expect," "anticipate," "foresee," "target," "estimate,"
"designed,"
"plans," "will" or similar expressions. These statements are based on
management's best assumptions and beliefs in light of the information
currently
available to it. Because they involve risks and uncertainties, actual
results
may differ materially from the results that we currently expect. Factors
that
could cause these differences include, but are not limited to: 1) the
competitiveness and quality of our portfolio of products and services and
their
combinations; 2) our ability to timely and successfully develop or
otherwise
acquire the appropriate technologies and commercialize them as new advanced
products and services and their combinations, including our ability to
attract
application developers and content providers to develop applications and
provide
content for use in our devices; 3) our ability to effectively, timely and
profitably adapt our business and operations to the requirements of the
converged mobile device market and the services market; 4) the intensity of
competition in the various markets where we do business and our ability to
maintain or improve our market position or respond successfully to changes
in
the competitive environment; 5) the occurrence of any actual or even
alleged
defects or other quality, safety or security issues in our products and
services
and their combinations; 6) the development of the mobile and fixed
communications industry and general economic conditions globally and
regionally;
7) our ability to successfully manage costs; 8) exchange rate fluctuations,
including, in particular, fluctuations between the euro, which is our
reporting
currency, and the US dollar, the Japanese yen and the Chinese yuan, as well
as
certain other currencies; 9) the success, financial condition and
performance of
our suppliers, collaboration partners and customers; 10) our ability to
source
sufficient amounts of fully functional components, sub-assemblies,
software,
applications and content without interruption and at acceptable prices and
quality; 11) our success in collaboration arrangements with third parties
relating to the development of new technologies, products and services,
including applications and content; 12) our ability to manage efficiently
our
manufacturing and logistics, as well as to ensure the quality, safety,
security
and timely delivery of our products and services and their combinations;
13) our
ability to manage our inventory and timely adapt our supply to meet
changing
demands for our products; 14) our ability to protect the complex
technologies,
which we or others develop or that we license, from claims that we have
infringed third parties' intellectual property rights, as well as our
unrestricted use on commercially acceptable terms of certain technologies
in our
products and services and their combinations; 15) our ability to protect
numerous Nokia, NAVTEQ and Nokia Siemens Networks patented, standardized or
proprietary technologies from third-party infringement or actions to
invalidate
the intellectual property rights of these technologies; 16) the impact of
changes in government policies, trade policies, laws or regulations and
economic
or political turmoil in countries where our assets are located and we do
business; 17) any disruption to information technology systems and networks
that
our operations rely on; 18) our ability to retain, motivate, develop and
recruit
appropriately skilled employees; 19) unfavorable outcome of litigations;
20)
allegations of possible health risks from electromagnetic fields generated
by
base stations and mobile devices and lawsuits related to them, regardless
of
merit; 21) our ability to achieve targeted costs reductions and increase
profitability in Nokia Siemens Networks and to effectively and timely
execute
related restructuring measures; 22) developments under large, multi-year
contracts or in relation to major customers in the networks infrastructure
and
related services business; 23) the management of our customer financing
exposure, particularly in the networks infrastructure and related services
business; 24) whether ongoing or any additional governmental investigations
into
alleged violations of law by some former employees of Siemens AG
("Siemens") may
involve and affect the carrier-related assets and employees transferred by
Siemens to Nokia Siemens Networks; 25) any impairment of Nokia Siemens
Networks
customer relationships resulting from ongoing or any additional
governmental
investigations involving the Siemens carrier-related operations transferred
to
Nokia Siemens Networks; as well as the risk factors specified on pages 11-
32 of
Nokia's annual report Form 20-F for the year ended December 31, 2009 under
Item
3D. "Risk Factors." Other unknown or unpredictable factors or underlying
assumptions subsequently proving to be incorrect could cause actual results
to
differ materially from those in the forward-looking statements. Nokia does
not
undertake any obligation to publicly update or revise forward-looking
statements, whether as a result of new information, future events or
otherwise,
except to the extent legally required.
[HUG#1465228]
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Source: NOKIA via Thomson Reuters ONE