SOURCE: The Nielsen Company
Nielsen Online Reports Topline U.S. Data for March 2008
NEW YORK, NY--(Marketwire - April 14, 2008) - Nielsen Online, a service of The Nielsen Company, reports March 2008 data for the Top Sites by Parent Company and Top Brands.
Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by Brand, March 2008
Table 1. Top 10 Parent Companies,
Combined Home & Work (U.S.)
Unique Time Per
Audience Person
Parent (000) (hh:mm:ss)
1. Google 128,026 1:43:21
2. Microsoft 123,911 2:21:42
3. Yahoo! 115,508 3:12:30
4. Time Warner 108,269 3:44:09
5. News Corp. Online 78,961 2:02:36
6. eBay 67,517 1:53:26
7. InterActiveCorp 65,698 0:23:22
8. Amazon 55,314 0:26:49
9. Wikimedia Foundation 54,591 0:18:37
10. Walt Disney Internet Group 50,962 0:42:17
Table 2. Top 10 Brands,
Combined Home & Work (U.S.)
Unique Time Per
Audience Person
Brand (000) (hh:mm:ss)
1. Google 119,674 1:15:40
2. Yahoo! 114,551 3:12:38
3. Microsoft 99,672 0:44:46
4. MSN/Windows Live 96,993 2:13:44
5. AOL Media Network 90,644 3:59:59
6. YouTube 71,273 0:50:34
7. Fox Interactive Media 70,389 2:07:30
8. eBay 57,220 1:58:31
9. Wikipedia 54,301 0:18:36
10. Apple 47,516 1:13:23
Example: The data indicates that 51.0 million home and work Internet users visited at least one of the Walt Disney Internet Group-owned sites or launched a Walt Disney Internet Group-owned application during the month, and each person spent, on average, a total of 42 minutes and 17 seconds at one or more of their sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Average U.S. Internet Usage, Combined Home & Work
Month of March 2008
Home & Work, Home & Work, % Change
March February from February
Sessions/Visits per Person 60 58 3.5
Domains Visited per Person 105 104 1.0
Web Pages per Person 2,437 2370 2.8
Duration of a Web Page Viewed 0:00:52 0:00:53 -0.6
PC Time per Person 19:42:28 17:38:32 3.2
Active Digital Media
Universe 164.6 million 162.3 million 1.4
Current Digital Media
Universe Estimate 221.3 million 220.6 million 0.3
Data represents activity for the average Internet user at-home and at-work during the month.
Active U.S. Audience Profile, Combined Home & Work
Month of March 2008
Unique Sessions Average PC Average Web
Audience Composition per Time Spent Pages Viewed
Demographic (000) (%) Month per Month Per Month
Male 80,084 48.65 62 70:46:57 2,622
Female 84,529 51.35 58 64:47:10 2,264
2 - 11 15,220 9.25 12 12:45:31 560
12 - 17 17,481 10.62 23 26:46:54 1,476
18 - 24 12,875 7.82 23 25:21:44 1,356
25 - 34 21,470 13.04 56 64:44:22 2,759
35 - 49 43,316 26.31 78 92:44:13 3,499
55+ 37,440 22.74 80 85:14:47 2,296
65+ 15,800 9.6 75 73:02:01 1,636
Data represents activity for the average Internet user among select demographic groups.
Example: The data indicates that of the 164.6 million users who were actively online during the month of March, 48.7% or 80.1 million were Male. The average male spent a total of nearly 70 hours and 47 minutes online, logged 62 sessions and viewed 2,622 Web pages during the month.
About Nielsen Online:
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
About The Nielsen Company:
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
Suzy Bausch
408-941-2965
Michelle McGiboney
408-941-2930


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