ATLANTA, GA--(Marketwire - July 21, 2009) - Endavo Media, a leading Internet TV and Social Media Platform provider to content producers and brand marketers, is entrusting its marketing message to a fast-talking B-movie producer and hordes of zombie truckers. Well, sort of.

"While Internet TV platform technology has created a world of new money-making opportunities for producers and broadcasters," said Endavo Media CMO Peter Contardo, "most could still use a little more knowledge to help navigate the space. Our fictitious movie producer, Kelvin G., is helping educate, entertain and build relationships with our core client -- the content producer. Kelvin is a fun, educational tool for demonstrating how Internet TV Platforms help grow businesses online with video."

Launching today, the online and social media marketing campaign targets a wide range of producers, broadcasters and brand marketers aiming to better leverage their video content online, Contardo added.

Kelvin G. interacts with Endavo clients, prospects and other "fellow producers" through his various Web videos, Twitter page, whitepapers and "personal" email, all supported by his own "Zombified" Endavo Media Internet TV Platform.

Kelvin G., through a series of fake webcam videos playing on KelvinGTV, provides practical examples (and some not so practical) on how to use online video, including social media features such as content sharing, commenting, chatting, and multiple ways to monetize video to generate new revenue, such as advertising, sponsorships, subscriptions, syndication, branded entertainment and product placement. He answers questions from fans, provides production insights and offers whatever else is on his mind from how to save 'Jon and Kate Plus 8' to the benefits of 'Grunting in Tennis' and more.

"The Kelvin G. character needed a reason for being, so we created a mock movie he's supposedly shooting called Zombie Truckers 3, and a microsite, ZombieTruckers3.com," Contardo said. "Through Kelvin G.'s videos and the new site, we hope content producers will learn to embrace all the new opportunities to grow their businesses online, and have a little fun while they're doing it."

About Endavo Media:

Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.