May 08, 2008 10:09 ET

New Colombia Deal Expands Latin American Market for Ethos Environmental

Major New User Will Bring Benefits of Ethos FR to Colombian Environment

SAN DIEGO, CA--(Marketwire - May 8, 2008) - Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, has just completed its first shipment in fulfillment of a substantial new agreement with Interaseo, S.A., a leading waste removal company operating in Medellin and several other large Colombian cities. The deal, which was finalized through the efforts of Ethos marketing arm For Earth, Inc., and Ethos Colombian distributor COSEICO, marks a significant expansion for Ethos Environmental into the Colombian market.

Medellin (pop. 3.2 million), like other Colombian cities, struggles with significant air pollution problems and the detrimental effect on human health. After an extensive four-month testing process, Interaseo was able to verify dramatic reductions in fleet emissions with the use of Ethos Fuel Reformulator®.

In announcing the agreement, COSEICO director Guillermo Alzete expressed confidence that the initial implementation in Medellin will be followed in several more cities where Interaseo operates. According to Alzete, "Interaseo is a leader in the Colombian waste removal industry. This is an important step for the Colombian environment and for the Colombian people."

As a signatory to the Kyoto Protocol, Colombia faces the challenge of balancing one of Latin America's most robust economies (6.5% growth in 2007) against the need to reduce carbon emissions and protect the environment. COSEICO anticipates a growing role for Ethos FR® in meeting that challenge.

Ethos FR® is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. Ethos FR®'s ability to integrate easily with existing fueling infrastructures makes it both an effective and realistic pro-environmental step that can be implemented by municipalities of all sizes.

For additional information, please visit www.ethosfr.com.

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com.

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.