OAKLAND, CA--(Marketwire - December 5, 2008) - PR agency professionals who want to increase their chances for winning new business from RFPs will discover practical strategies at a new webinar from Bulldog Reporter's PR University: "RFP Gold for PR Agencies: Your Best Chance for Success." Attendees will come away with valuable insights on how clients grade responses -- and what hot-button criteria they use to award projects using RFPs.

This exclusive, dial-in PR University webinar takes place on Wednesday, December 17th at 1PM EST (noon CST, 11AM MST; 10AM PST) with Dan Orsborn, senior partner and PR practice leader at SelectResources International, which issues RFPs for clients. He will give an exclusive inside look into what the client-side companies are looking for and how to optimize RFP success in these tough economic times.

This 60-minute interactive call will give public relations professionals practical ideas, tips and tools on how to become an expert on what clients and companies are looking for when they evaluate agency RFP responses. It will also address key criteria that clients or their counselors use to weed out weak agency RFP responses -- and some key elements that will help push responses to the top of the "consider pile." Here are some of the practical and immediately applicable techniques attendees will cover in this webinar:

--  Inside the client mindset: A behind-the-scenes look at the processes
    clients use to seek out and select agency partners
--  Red Flags: Elements to watch for in RFPs that could signal a potential
    problem client -- or less than profitable long-term relationship
--  An easy checklist your agency can use to quickly evaluate whether you
    should pursue any given prospects business or respond to an RFP
--  RFP Response Shortcuts: Effective ways to speed up your firm's process
    for responding to RFPs
--  RFP mistakes and faux pas to avoid at all costs -- the tactical flubs
    that typically doom agency responses
--  Best Practices: Traits, tools  and techniques the most successful
    agencies use again and again to win new business
    

Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute webcast manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.