November 02, 2010 09:00 ET

NeuLion Expands Management Team With Addition of New Executive

Marc Sokol Joins NeuLion as Executive Vice President, Marketing and Business Development

PLAINVIEW, NY--(Marketwire - November 2, 2010) -  NeuLion (TSX: NLN), the leading IPTV company, today announced that Marc Sokol, has joined the company as Executive Vice President, Marketing and Business Development. Sokol has over 30 years of experience as an executive in technology and brings a vast wealth of knowledge to the growing organization.

"Marc comes to NeuLion with deep experience in both marketing and what it takes to scale and grow technology companies," said Nancy Li, CEO of NeuLion. "Marc's presence will have an immediate impact on NeuLion's overall positioning and the business partnerships which will deliver the next wave of growth."

Sokol joins NeuLion from JK&B Capital where he spent 10 successful years as a general partner leading investments in technology startups including:

Chumby
Entercept (sold to Network Associates)
Jareva (sold to Veritas)
Reactivity (sold to Cisco)
Splunk
Scalent (sold to Dell)
Vormetric
XOSoft (sold to CA)

Prior to JK&B, Marc was the senior executive in charge of worldwide marketing at Computer Associates (CA).

"NeuLion has built the most comprehensive IPTV platform on the market today. I am excited to have the opportunity to be part of a team that has the opportunity to create a massive company with global impact," said Sokol.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, MLS and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of the partnership; general economic and market segment conditions; our continued relationships with our channel and content partners; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on www.sedar.com as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on www.sedar.com and available on www.sec.gov.