SOURCE: NetShelter
NetShelter Technology Media Names Michele Sweeney Chief Sales and Marketing Officer
SAN FRANCISCO, CA--(Marketwire - April 8, 2009) - NetShelter Technology Media, which has grown more than 900% in traffic since 2006 to outrank segment leader CNET as comScore's* number one Technology News Web Property, announced it has hired Michele Sweeney to the newly created position of Chief Sales and Marketing Officer. She will be based in NetShelter's San Francisco office and oversee all aspects of the company's sales, marketing and client services operations reporting to Peyman Nilforoush, NetShelter's Co-Founder and CEO.
"We are seeing a major shift as technology marketers continue to gravitate toward innovative and efficient models like NetShelter's," says Ms. Sweeney. "And marketers are coming to NetShelter because they're finding highly engaged, highly focused, contextually targeted audiences and an 'Open Media' approach that allows them to integrate their brands, products and services into the network's ecosystem of premium sites."
"I'm thrilled to be part of the team that's built the largest and most engaged technology audiences in the world in a short period of time," she says. "I'm also thrilled to be at a company so committed to helping tech marketers retain their forward progress in the tough economic times."
"Despite the economic climate, NetShelter Technology Media has continued its momentum and experienced record Q1 growth in 09. A major part of our future success will be strategically tied to becoming an even more customer-focused sales and marketing organization," says Mr. Nilforoush. "It's paramount we are known as the industry's most professional and innovative problem solvers and solution providers. Setting this high a bar is how we'll continue to rapidly grow our market share."
"Michele is uniquely qualified to transition us to that place," Mr. Nilforoush notes. "She owns a diverse background both on client and agency sides, which gives her keen understanding of a marketer's needs, giving NetShelter a huge advantage in creating the kinds of innovative marketing programs only we can deliver through the organic strength of our network."
Ms. Sweeney comes to NetShelter from Nimblefish Technologies in San Francisco where she was the Executive Vice President of Marketing Solutions managing sales to Fortune 500 companies and ad agencies who were looking to improve their relationship-marketing programs. Clients included AT&T, Nike, and Best Buy among others. She hired and trained new sales staff and developed market position, presentations and go-to-market strategies for all products while working closely with Account Management to ensure client satisfaction and sales growth in Nimblefish's client base. Under her leadership, sales revenue grew 300 percent to $35 million and included new client additions such as Sears, Nike and Marriott.
Prior to Nimblefish Ms. Sweeney served as Vice President, Business Strategy at interactive agency Kadium in San Francisco where she created strategies for such world-class brands as Genentech, Adobe and Sony leveraging interactive marketing to create sales growth and to engage customers. Prior to Kadium, Ms. Sweeney was Managing Director of CMP Media's Games Group and entertainment division and Vice President of Business Development at the B2B portal SmartAge. She also spent 15 years at Ziff-Davis Publishing, where she worked in various senior management roles across PC Week, Family PC, and Corporate Computing. Ms. Sweeney was also with Chilmark Group in San Francisco where was she was a Principal helping venture-backed online companies develop their go-to-market strategies and sales department infrastructure.
Ms. Sweeney holds a BA in English from College of the Holy Cross.
Launched in 1999 in Toronto as NetShelter, Inc., NetShelter Technology Media (www.netshelter.net) first pioneered the concept of the vertical media network, assembling the largest technology-oriented audiences in the world via the NetShelter Branded Network (NSBN) in May 2006 and helping leading interactive advertising agencies and marketers engage with their core target audience of technology, IT buyers and influencers. NetShelter Technology Media is ranked number 1 in reaching technology audiences online in U.S. as well as Worldwide according to comScore and reaches 74 million unique visitors worldwide. In a fragmented online media landscape NetShelter Technology Media is the new platform for technology publishing online. It partners with the top independent voices in the technology industry and helps them grow their media business. NetShelter's goal is to become the leading global media company for the technology sector. The company has offices in San Francisco, New York and Toronto.
*comScore, November 08