SOURCE: NetPlus Marketing

October 20, 2008 09:00 ET

NetPlus Marketing Launches Twitter Management Platform for Brands Looking to Simplify Interaction and Keep the Conversation Flowing

Top 50 Agency Invites Brands and Marketers to Beta Test "Platform T"; New Social Media Practice Established to Address Economic Conditions and Complex Consumer Shifts in Marketing & Media

CONSHOHOCKEN, PA--(Marketwire - October 20, 2008) - Top 50 interactive agency NetPlus Marketing calls for beta testers for its new platform for facilitating consumer engagement on Twitter. Code named "Platform T," the marketing technology allows brands to build and manage Twitter updates across multiple accounts and integrate Twitter activity into overall marketing campaigns. The agency also launched a new social media practice designed to give brands and marketers entry to social media at any level. NetPlus Marketing's process, approach and methodology enables clients to embrace the critical shift in the way consumers interact online in a way that maps to today's challenged budgets.

"For months, we have been addressing audiences at industry summits, discussing our approach to social networking and applying our social media practice to existing clients before making a formal announcement," said Robin Neifield, CEO of NetPlus Marketing. "Given the economic climate, marketing budgets are being slashed while every dollar is being evaluated. We are pleased to offer a scalable solution for building short and long-term gains by giving brands entry into the social media arena even if resources and budget are restrained."

"Platform T" is just one example of how NetPlus Marketing provides a unique approach to consumer shifts in marketing in the social media world. NetPlus recognized the challenges that managing and integrating multiple social media and networking sites present for brands and organizations. "Platform T" allows organizations to do a number of things to open up and make a conversation with an audience easier and more efficient. With a suite of tools such as multiple Twitter account aggregation, social media scanner and a content and messaging scheduler, "Platform T" makes leveraging and managing a social media marketing program easy and efficient.

"Any business or brand that wants to successfully compete, let alone lead, in today's challenging economy, has to consider and act on how their customers are communicating, interacting, and connecting in ways that impact their business," says Colton Perry, senior vice president of technology at NetPlus Marketing. "Our approach makes sense of the space so companies can embrace the new consumer-driven marketplace."

Social Media Practice Delivers Proven Strategies in Today's Social Ecosystem

The new social media practice offers a flexible approach that gives brands the ability to connect, interact and effectively communicate through emerging social media channels. It wraps around existing disciplines and ties together consumer behavior and business objectives. The practice focuses on three main areas: social content and communication, social conversion and social retention. At the core of the practice is a social mapping discipline that considers business parameters and existing opportunities to engage consumers and highlights areas for improvement.

"We believe that social media marketing is not a single channel, but rather a strategy that potentially includes a number of tactics and channels," said Denise Zimmerman, president and CSO at NetPlus Marketing. "Consumer behaviors are shifting dramatically and timing is critical to explore success in this new environment."

NetPlus Marketing is now recruiting beta testers for "Platform T." Interested parties should contact SVP of technology Colton Perry at cp@netplusmarketing.com or 610-897-2387, or apply at http://platformt.netplusmarketing.com.

About NetPlus Marketing:

NetPlus Marketing is a top 50 full service digital marketing agency. Celebrating more than 12 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Conagra Foods, A Tale of Two Cities (Broadway Production), Armstrong World Industries, Inc., Phillips Seafood, Aramark, Independence Blue Cross, Harriet Carter, Charming Shoppes, Alfred Angelo Bridal, Collette Vacations, Universal Studios and others. To learn more visit: http://www.netplusmarketing.com.