SOURCE: NeoMedia Technologies, Inc.

 

ATLANTA, GA--(Marketwire - October 23, 2008) - NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, has been selected by TecCom, the leading B2B platform for the automotive replacement part market, to help identify if security coded automotive parts are genuine.

TecCom has chosen NeoMedia's NeoReader® 2D barcode scanning solution to launch its new TecIdentify product. The system enables the camera in a mobile device to scan and read 2D CLEPA security barcodes on automotive parts and immediately check, via the Internet, if that part is genuine -- significantly reducing the risk of counterfeit parts making their way onto the market.

Commenting on the deal, Jurgen Buchert, CEO of TecCom, said: "Our TecIdentify system is an especially efficient and convenient system that traces goods within the logistics chain. In rolling out NeoMedia's NeoReader enterprise scanning solution, we are able to offer a new level of convenience to our customers. By employing the NeoReader solution, suppliers of automotive parts and traders can simply use their everyday mobile phone to scan a barcode and determine the validity of automotive parts."

Codes were previously only able to be captured and recorded using high-end, expensive scanners or by suppliers and traders manually inputting barcode numbers. NeoMedia's technology introduces a convenient, low cost and ubiquitous option which enables information to be read courtesy of the camera function installed in a mobile phone.

"NeoMedia's mission is to enable the global market to realize the ease, convenience and simplicity of 2D barcode technology," said Iain McCready, CEO of NeoMedia Technologies, Inc. "By extending the reach of our technology to the mobile handset, we are able to add increased flexibility and portability to our 2D barcoding offering, while reducing the cost of existing fixed location scanning solutions. Our work with TecCom reflects the practicality and adaptability of our technology and demonstrates the vast range of commercial applications for 2D barcoding systems."

To take advantage of the system, users simply install the NeoReader application onto their mobile phone and launch it to scan the part's 2D security code. Once scanned, users are automatically directed to the TecIdentify website, where the code is checked for authenticity against its database. There is no adaptation or customization needed for the NeoReader application to work, nor does a user need to purchase a special mobile phone.

About NeoMedia Technologies

NeoMedia Technologies, Inc. (USA) is a world market leader in the field of optically initiated transactions, applying innovative solutions to combine the physical and mobile worlds with its patented, leading-edge mobile Direct-to-Web technology. In order to offer the customer a stable, high-performance infrastructure for processing optical codes, NeoMedia is expanding its offerings by adding the award-winning Gavitec technology. Gavitec AG mobile digit, a member company of NeoMedia Technologies (OTCBB: NEOM), is a leading provider of technical equipment for code reading systems and software for mobile communications applications. Gavitec AG is based in Germany and offers standardized and individual solutions for mobile marketing, mobile couponing, mobile ticketing and mobile payment systems. For further information, please visit: www.neom.com, www.neoreader.com and www.mobiledigit.de.

About TecCom

TecCom operates the leading B2B platform for the independent European automotive replacement part market. Use of the TecCom platform speeds up, simplifies and automates ordering processes between part manufacturers and wholesalers -- in online dialogue, EDI or CAP. Additional solutions for optimizing business processes electronically address synchronization of price, article and logistics data; stock planning and management; generating and sending legally valid electronic invoices; and handling of warranty cases.

About CLEPA

CLEPA is the European umbrella membership organization representing the interests of the global automotive supply industry. 75 of the world's most prominent suppliers for car parts, systems and modules and 27 National trade associations and European sectoral associations are members of CLEPA, representing more than 3,000 companies, employing more than three million people and covering all products and services within the automotive supply chain. Based in Brussels, Belgium, CLEPA is recognized as the natural discussion partner by the European Institutions, United Nations and fellow associations (ACEA, JAMA, MEMA, etc).

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.