OAKLAND, CA--(Marketwire - November 20, 2009) - PR pros looking to reinvent their press strategy to keep up with blogger needs and boost the digital format of their news via social media channels should attend this exclusive 90-minute webinar event titled "Social Media Release Workshop for PR: New Templates and Techniques for Giving Releases Wider Reach and ROI."

This exclusive PR University webinar takes place on Thursday, December 10, at 1PM EST (noon CST, 11AM MST; 10AM PST).

The presenters are:

Brian Solis, Principal, FutureWorks PR; Blogger, "PR 2.0"

Patrick Darling, Online Media Relations Manager, Intel

In just 90 minutes, this exclusive PR University live training webinar with Brian Solis and Patrick Darling will show you how to distribute SMNRs and how to monitor and measure the reach and effectiveness of PR pros new, supercharged Web 2.0 press releases. Not only will PR pros walk away from this interactive online tutorial with detailed steps they can take to add social media releases to your PR program today, but they'll also learn how to reinvent their traditional press releases for great reach and results among online influencers covering their brand, product or company. As a low-cost, high-yield PR tool, SMNRs can't be beat when it comes to ROI -- and neither can this advanced professional development session designed to help win more buzz for less. Here's what they will learn:

--  New Opportunities: Why PR pros should not go one more day without
    becoming an expert in issuing the latest Social Media Releases
--  SMR Update: Latest developments, recent templates, who social
    media releases reach now -- and how they are being used to build a bigger
    digital footprint
--  The ins and outs of transitioning to issuing Social Media
    Releases instead of traditional press releases
--  Convincing Data: How to sell SMRs to skeptical management and
    clients
--  Strategic Planning: How to incorporate a Social Media Release
    Strategy into a PR plan this year
--  Getting Started: A step-by-step guide designed to help you create
    and distribute social media releases for clients, companies or brands
--  New Social Media Release Templates and blueprints to borrow
--  Essential elements of truly viral social media releases
--  SEO Tips: How to optimize your Social Media Releases for wider
    reach online
--  How to integrate SMRs into traditional programs and across other
    social media channels -- including social networks like Facebook
--  How to update online newsrooms to include Social Media Releases
--  SMR Faux Pas: Do’s and don’ts -- plus warnings from brands that
    blew it big time
--  Best Practices and Case Studies: Examples of real-life techniques
    and secrets of successful social media releases
--  Measurement and Metrics: How to track and measure the value of an
    SMR program and prove it to management
--  How to talk to the C-suite about a new Social Media Release
    strategy
    

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.