SOURCE: myShape.com

 

PASADENA, CA--(Marketwire - September 25, 2008) - myShape® (www.myshape.com) announced today that Downy®, a Procter & Gamble brand, has introduced a new Web site, www.DownyDesignTags.com, with myShape, the Personal Shop™ for women on the web as part of an online campaign to support the launch for P&G's New Downy® TotalCare™ fabric enhancer.

myShape.com offers each woman her own Personal Shop from a rich assortment of fashions from over 150 designers that flatter her shape, match her measurements and reflect her personal style and fit.

The Downy Design Tag web experience leverages myShape's Personal Shop, ShapeMatch® and color matching systems. Each woman is invited to discover her shape and color palette, and share her results with a friend. She can view a personalized Look Book that dynamically pulls the latest fashions and best looks for her shape. Also featured are exclusive tips from celebrity stylist Jorge Ramon, fashions from Ann Taylor LOFT and advice on how to care for clothes so they continue to look new over time.

"We are thrilled to have been chosen by Downy to help deliver a uniquely personalized experience for women on the web," said Linda Freedman, Chief Marketing Officer for myShape.com. "At myShape, we offer only styles that flatter a woman's shape and reflect her personal style and fit -- so she can feel confident and radiant in anything she wears."

"Downy is committed to helping women discover clothing that not only looks great but also makes them feel great," said Mary Pochobradsky, Downy Marketing Director, P&G Fabric Care. "We talk to women all the time, and they often talk about choosing clothing based on an image they want to project. It can be a challenging and sometimes discouraging task, but when they find the perfect outfit, it boosts their confidence so they look and feel their best."

About myShape®

myShape® is the new Personal Shop for women on the web. An innovative women's fashion retail site, myShape provides each member with her own Personal Shop filled with clothing that match her measurements, body shape and fashion and fit preferences. The Personal Shop™ and the ShapeMatch® system are protected by issued and pending international patents. myShape is outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters™. For more information go to http://www.myShape.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.