SOURCE: MuseWorx

October 16, 2008 08:00 ET

MuseWorx Launches First Mobile Marketing Automation Platform

The MuseWorx OS Optimized for Mobile Phones and Other Devices Delivers Full Functionality for Remote and On-the-Move Access to Brand Assets

NEW YORK, NY--(Marketwire - October 16, 2008) - MuseWorx, a global leader and innovator in on-demand marketing automation and brand asset management, today announced MuseWorx Mobile, the first mobile marketing operating system, enabling all stakeholders in the marketing supply chain to perform mission-critical functions from their mobile phones and other devices including sharing, collaborating, tracking, or utilizing brand assets required for marketing campaigns.

The newly launched MuseWorx Marketing Operating System™, which has more than 250,000 users, leverages the flexibility and limitless capacity of cloud computing to provide a single ecosystem for the entire marketing supply chain of corporate marketers, agencies, and service providers. MuseWorx simplifies the go-to-market process by providing a highly affordable solution that integrates best-of-breed automation tools, resource partners and a collaboration and digital asset management system capable of handling unlimited data, rich media files and users. With the addition of MuseWorx Mobile, any stakeholder in the marketing supply chain can easily perform mission-critical tasks from their mobile device using an intuitive, user-friendly point-and-click desktop.

"I'm working with hundreds of brand assets and about as many other individuals involved in numerous campaigns for multiple clients and MuseWorx has given us all a common, shared ecosystem in which to share and collaborate," said Allen Breiter, President of Clique Digital. "It's paramount that I constantly contribute and manage the process and assets as our campaigns move forward. With MuseWorx Mobile, I can now continue to drive our activities from wherever I happen to be as if I were sitting at my computer."

"The increasingly global nature of marketing campaigns coupled with the compressed time frames that new media command has everyone in the marketing supply chain -- including designers, artists, copywriters, editors, printers, freelancers and brand managers -- literally on the move. With MuseWorx Mobile, being away from a computer no longer means costly delays in the go-to-market process," said Robert Wilson, CEO and Founder of MuseWorx. "Key participants in getting campaigns from ideation to execution can now access and manage their brand assets in the same single, shared and secure environment that MuseWorx offers through computers online but from their mobile devices as well."

The MuseWorx Marketing OS includes a rich, collaborative environment for defining, managing and tracking projects and recording the activities of all contributors, no matter where they're located. It provides the ability to share and collaborate on rich media assets regardless of their size or original format. Users have a single view of all brand assets and activities on the system to measure progress against go-to-market strategies.

MuseWorx also partners with key service and content providers and has established relationships with MediaPost, Images.com, and the Direct Marketing Association Affiliate Network, whose members and subscribers can use a branded MuseWorx desktop to merge partner-specific tasks and resources with MuseWorx's functionality for sharing, managing, tracking and analyzing marketing campaigns and brands assets.

About MuseWorx -- Unified, Simplified Marketing

MuseWorx™ is a global leader and innovator in on-demand marketing automation, creative process improvement and brand asset management. Its breakthrough Marketing Operating System™ uses the limitless potential of "cloud computing" to transform disparate and disconnected go-to-market functions, processes and resources into a cohesive, collaborative force for impacting business value and outcomes.

The powerful plug-in platform from MuseWorx enables any marketing application, content element, digital asset or media file to be universally available, readily exchanged and centrally managed and secured on a global scale. Embraced by more users than any other marketing automation system in the world, MuseWorx is delivering its on-demand marketing automation services in an accessible and cost effective way for all levels of business.