October 16, 2008 14:02 ET

Movaya Announces Growing Mobile Merchant Client Base

SEATTLE, WA--(Marketwire - October 16, 2008) - Movaya (www.movaya.com), a leading mobile commerce service provider, today announced that over 500 publisher and merchant partners have signed up for the company's PlugNPlay and TryNBuy products, enabling these partners to sell mobile content directly to consumers.

"Movaya's technologies are revolutionizing the way consumers discover, browse and download mobile content," said Phil Yerkes, CEO of Movaya. "Rather than relying only on traditional wireless carriers as the prime merchants of mobile content including games and applications, consumers are beginning to discover and download games from all types of online merchants," Yerkes said.

Movaya offers its partners both turnkey and enterprise solutions, allowing merchants to quickly open 'App Stores in a box' for the 99% of mobile phone users that do not have an iPhone. Like both Google and RIM, who are supporting their own unique application stores, Movaya provides its partners with all the tools to build their own mobile application store: catalog of games, billing, distribution and storefront tools.

By partnering with Movaya, online merchants can select from a variety of methods to add mobile games and applications to their current stores. Mobile game publishers, casual game merchants and general video game merchants are currently the early adopters of Movaya's platform.

Thumbthug.com, Logler.com and Shabugames.com are recent examples of online merchants who have integrated the Movaya PlugNPlay and TryNBuy services into their websites.

About Movaya

Movaya (www.movaya.com) is a Seattle-based mobile commerce service provider (mCSP) company, whose mobile content management and distribution platform allows mobile content publishers and merchants to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay and TryNBuy are the company's flagship products, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.