SOURCE: Experian Consumer Research
November 10, 2008 16:02 ET
Most of Today's Kids Are Online
New Study From Experian Consumer Research
NEW YORK, NY--(Marketwire - November 10, 2008) - Due to growing up with computers, the
Internet, and other technology like cell phones and digital cable, today's
kids have different childhood experiences compared with the experiences of
older generations. These amenities have made kids' environments distinctive
from those of older age groups, leading to a new generation of
communication styles and preferences as well as many other possible
differences between kids and older generations.
According to Experian
Consumer Research's latest study, most kids spend time online. This
means that knowing which Web sites they frequent and which games they often
play can help you effectively reach this consumer segment. While kids may
not spend much money, they are likely to influence their parents'
purchasing decisions. Consequently, it's important to keep kids in mind
when trying to communicate a message to adult consumers.
Download the free
report from Experian Consumer Research to view the online activity,
spending habits and other characteristics of today's kids.
About Experian Consumer Research
Experian Consumer Research is a full-service market and consumer research
organization dedicated to enabling clients to optimize communications with
their customers and prospects across multiple channels by providing a
robust description of the American consumer. For more information, visit
www.experianconsumerresearch.com.