SANTA MONICA, CA--(Marketwire - May 11, 2009) - Brooke Burke, television personality, host and founder of BabooshBaby.com and Lisa Rosenblatt, successful Internet entrepreneur, have announced the acquisition of ModernMom.com, a community dedicated to the woman behind the mom. The acquisition and relaunch of ModernMom.com fulfills a long time dream of the dynamic moms to find a site where moms who juggle a combination of roles as parent, professional, friend, coach and partner can come together to connect, share and grow. Modern Mom will provide the tools to be a well-rounded woman and empower you to be the best mother possible.

As of May 11, Modern Mom visitors will experience a new look and feel, including thousands of original articles and videos created by Demand Studios that address the questions moms are asking around the Web. This broad base of content coupled with ongoing commentary from a team of bloggers, expert contributors and Modern Mom's founders will distinguish ModernMom.com as the most comprehensive mom-centric community online today. Modern Mom will remain in beta until the Fall and will begin rolling out deep social media features and applications based on the community's interests.

"At Modern Mom, we realize moms can't spend their entire day online, but believe a balanced and healthy woman will be a better mom," said Lisa Rosenblatt, Co-CEO. "Modern Mom provides a site where moms can go for daily inspiration, insights and entertainment and then can get back to soccer practice, the board meeting or to just simply relax."

"If I am passionate about anything, it's my family and being a mother," said Brooke Burke. "I'm thrilled to merge my company, Baboosh Baby, with Modern Mom and connect with moms across the globe, in a truthful organic way. I look forward to sharing and learning -- woman to woman through my blog and community interactions."

Working closely with Modern Mom's founder, Lolita Carrico, Lisa Rosenblatt and Brooke Burke will continue to build the community where experts, celebrities and moms of all walks of life collaborate on the balance of self and motherhood and the many roles that come with being a woman. Unlike other mom networks, which focus specifically on parenting and child development, Modern Mom will continue to provide a daily dose of soulful inspiration that encourages women to take care of their emotional, physical and inner self and the balance necessary to be a good mom. Brooke is one of the rare celebrities who have embraced social media. She has a very active following on her blog and over half a million followers on twitter which will help drive social interest to the Modern Mom community.

About Lisa Rosenblatt, Co-CEO

A successful entrepreneur and mother of three, Lisa Rosenblatt is a true Internet pioneer. As the co-founder of iMALL in 1994, she helped develop the world's first online shopping mall, giving small merchants access to consumers around the world. With Lisa driving content and operations, iMALL became the leading online sales platform for small businesses and was sold to Excite@Home for $565M.

Lisa was born and raised in Southern California and has a Masters in Social and Philosophical Foundations of Education to go with a Bachelor of Arts in Child Development.

About Brooke Burke, Co-CEO

As a mother of four children with a hectic work schedule, Brooke Burke is the quintessential Modern Mom. Born and raised in Tucson, Arizona, Brooke has had a distinguished career as a television host, TV personality, and entrepreneur. Brooke recently won ABC's Dancing With The Stars in front of an estimated audience of 20 million people. She is also recognized worldwide for her roles as the host of E! Wild On, and the CBS hit show RockStar.

She has been equally successful as an entrepreneur, having launched a vibrant e-commerce business, Baboosh Baby, which features her popular product known as Tauts, a belly wrap for new moms. Brooke grew Baboosh Baby to a multi-million dollar business and it will become an important ingredient in the success of Modern Mom.

Whether Brooke is appearing on TV, gracing the cover of a magazine, or preparing dinner for her family, she has managed to master the balance between business and being a devoted mother.

About Modern Mom

Launched in 2001, Modern Mom is the community for the woman behind the mom. Built by moms, for moms, this destination serves up the perfect combination of quality information and advice, entertainment and community to empower moms of all ages, backgrounds and interests to connect, share, and grow! Modern Mom is a soulful place to learn how to make the most of your motherhood journey. For more information, visit www.ModernMom.com.