SOURCE: Experian Consumer Research

May 14, 2008 08:30 ET

Mobile Industry Report Examines Future Mobile Phone Usage Trends and Identifies New Business Opportunities

NEW YORK, NY--(Marketwire - May 14, 2008) - There are currently 2.7 billion mobile phones in use and by December 2010, 70% of our global society will carry one cellular phone. (i)

According to a recent mobile industry analysis Experian Consumer Research conducted, mobile phone usage is extending beyond typical communication functions to enter mobile banking, searches and social networks areas. Therefore creating a powerful new channel through which marketing, promotional and advertising messages can be effectively delivered to individual consumers.

Download free report on the mobile industry as examined by Experian Consumer Research.

Data found on the mobile industry and its future trends were compared to the Experian Consumer Research's Simmons New Media Study. The New Media Study is linked to the Simmons National Consumer Study to enable clients to compare the ways in which new media differs from traditional media within a single database. The New Media Study offers the ability to combine insights about social networking, instant messaging, blogging, photo and video-sharing sites with traditional media channels across the 60,000+ variables available in the National Consumer Study.

Experian Consumer Research (ECR) is ranked one of the fastest growing market research companies by Jack Honomichl, the leading market research authority. ECR is a full service, consumer research organization that has been The Voice of the American Consumer™ for more than 50 years. For more information, visit www.smrb.com.

(i) http://www.gizmag.com/mobile-phone-penetration/8831/, The Tipping Point: one in two humans now carries a mobile phone, Research Watch by Mike Hanlon (February 19, 2008)