April 26, 2010 10:08 ET

Mobile E-Commerce Predicted to Increase 65% Annually Through 2015

ROCKVILLE, MD--(Marketwire - April 26, 2010) -  MarketResearch.com has announced the addition of Coda Research Consultancy Ltd.'s new report "US mobile advertising and eCommerce revenues, with forecasts to 2015," to their collection of Wireless Internet market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2644782.

We forecast that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising and mobile eCommerce are considerable, and we predict each will increase by +37% CAGR and +65% CAGR respectively, between 2009 and 2015.

This 36 page report examines mobile advertising and eCommerce via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search, and for mobile eCommerce revenues up to 2015.

The second section is given over to an analysis of the following drivers to mobile eCommerce and mobile advertising:

Smartphone subscribers (with forecast to 2015)
3G subscribers (with forecast to 2015)
Mobile internet users (with forecast to 2015)
Applications (including in app advertising)
Location based services, eCommerce, and advertising
Mobile coupons and payments
Social networking
Video (including in video advertising) Music

Topics covered in the report include…

eCommerce via mobile handsets
	Opportunities
	Revenue forecasts to 2015
Mobile advertising
	Opportunities
	Mobile ads served in the US: Feb 2009 to Feb 2010
	Top devices served with mobile ads in the US: Feb 2010
	Revenue forecasts to 2015
	SMS advertising revenues
	Search advertising revenues
	Display ad revenues
Drivers to mobile ad and eCommerce revenues
	Smartphones
	Smartphone subscriber forecast to 2015
	3G+ mobile handset subscriber forecast to 2015
	4G roll out
	4G roll out across carriers
	Mobile internet usage
	Mobile internet user forecast to 2015
	Mobile internet user split: smartphones vs feature phones forecast to 2015
	Mobile internet users via smartphones forecast to 2015
	Applications
	Application stores
	Apple Application genres
	Paid vs free applications
	Paid game applications
	Top future consumer applications
	A look at Apple iAds
	Location based services and advertising
	Google's location based advertising patent
	Mobile payments
	Mobile coupons
	Video
	Advertising via video
	Mobile video user forecast to 2015
	Social networking
	Use of mobile handsets for social networking
	Social networking user forecast to 2015
	Social networking behavior across mobile handsets
	Recommendation and word of mouth marketing
	Advertising
	Music
Bibliography
Forecasts & Figures

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2644782